@inproceedings{0dd244bd0ddb42fcbd37f86a913d05ce,
title = "Can gamification improve user experience (UX) of servitization in the financial and construction sector?: 24th International Conference on Human-Computer Interaction",
abstract = "The monetisation of the provision of consumer services rather than products is advantageous and leads to higher profit margins for the providing companies in comparison to the sole manufacturing of consumer products. This business model has gradually propagated in other areas that could offer customized services to their customers such as consumer electronics and fintech. However, the complexity of these offers could deter the potential customers as it could be difficult to understand and evaluate their benefits. Gamification of these offers is a newly adopted method with limited examples primarily in the manufacturing sector. This work presents the development of a serious game for the explanation of fintech servitization offers for the building construction industry. This work aims to identify the efficiency for improvement of user experience (UX) and behavioural intention of customers towards these offers. The project has been evaluated by ten users representing existing customers. The paper presents the evaluation results and concludes with suggestions for future applications and a tentative plan of work for enhancing the application.",
keywords = "servitization, gamification, user experience, fintech, construction industry, 3D, virtual reality, simulation",
author = "Khan, {Mohammed Soheeb} and Vassilis Charissis and Harrison, {David K.}",
year = "2022",
month = nov,
day = "25",
doi = "10.1007/978-3-031-22131-6_44",
language = "English",
isbn = "9783031221309",
series = "Lecture Notes in Computer Science",
publisher = "Springer Nature Switzerland AG",
pages = "592--603",
editor = "Gabriele Meiselwitz and Abbas Moallem and Panayiotis Zaphiris and Andri Ioannou and Sottilare, {Robert A.} and Jessica Schwarz and Xiaowen Fang",
booktitle = "HCI International 2022 - Late Breaking Papers. Interaction in New Media, Learning and Games",
address = "Switzerland",
}