Abstract
It may be that design thinking needs to be seen by business as nothing less than a paradigm shift rather than as a process like TQM or JIT.
| Original language | English |
|---|---|
| Pages (from-to) | 35-39 |
| Number of pages | 5 |
| Journal | Design Management Review |
| Volume | 24 |
| Issue number | 2 |
| DOIs | |
| Publication status | Published - 1 Jun 2013 |