Abstract
It may be that design thinking needs to be seen by business as nothing less than a paradigm shift rather than as a process like TQM or JIT.
Original language | English |
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Pages (from-to) | 35-39 |
Number of pages | 5 |
Journal | Design Management Review |
Volume | 24 |
Issue number | 2 |
DOIs | |
Publication status | Published - 1 Jun 2013 |