Branding in AEC firms: consideration of drivers, processes and associated concepts as applied to construction

McKenna Enda, Lukumon Oyedele, John Spillane, Jason Von Meding, Ashwini Konanahalli

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Original languageEnglish
Title of host publication6th International Conference on Innovation in Architecture, Engineering and Construction (AEC)
Publication statusPublished - 2010
Event6th International Conference on Innovation in Architecture, Engineering & Construction - Pennsylvania State University, Pennsylvania, United States
Duration: 9 Jun 201011 Jun 2010

Conference

Conference6th International Conference on Innovation in Architecture, Engineering & Construction
CountryUnited States
CityPennsylvania
Period9/06/1011/06/10

Cite this

Enda, M., Oyedele, L., Spillane, J., Von Meding, J., & Konanahalli, A. (2010). Branding in AEC firms: consideration of drivers, processes and associated concepts as applied to construction. In 6th International Conference on Innovation in Architecture, Engineering and Construction (AEC)
Enda, McKenna ; Oyedele, Lukumon ; Spillane, John ; Von Meding, Jason ; Konanahalli, Ashwini. / Branding in AEC firms : consideration of drivers, processes and associated concepts as applied to construction. 6th International Conference on Innovation in Architecture, Engineering and Construction (AEC). 2010.
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title = "Branding in AEC firms: consideration of drivers, processes and associated concepts as applied to construction",
author = "McKenna Enda and Lukumon Oyedele and John Spillane and {Von Meding}, Jason and Ashwini Konanahalli",
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booktitle = "6th International Conference on Innovation in Architecture, Engineering and Construction (AEC)",

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Enda, M, Oyedele, L, Spillane, J, Von Meding, J & Konanahalli, A 2010, Branding in AEC firms: consideration of drivers, processes and associated concepts as applied to construction. in 6th International Conference on Innovation in Architecture, Engineering and Construction (AEC). 6th International Conference on Innovation in Architecture, Engineering & Construction, Pennsylvania, United States, 9/06/10.

Branding in AEC firms : consideration of drivers, processes and associated concepts as applied to construction. / Enda, McKenna; Oyedele, Lukumon; Spillane, John ; Von Meding, Jason; Konanahalli, Ashwini.

6th International Conference on Innovation in Architecture, Engineering and Construction (AEC). 2010.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

TY - GEN

T1 - Branding in AEC firms

T2 - consideration of drivers, processes and associated concepts as applied to construction

AU - Enda, McKenna

AU - Oyedele, Lukumon

AU - Spillane, John

AU - Von Meding, Jason

AU - Konanahalli, Ashwini

PY - 2010

Y1 - 2010

UR - http://studylib.net/doc/18545061/conference-program---penn-state-engineering

M3 - Conference contribution

BT - 6th International Conference on Innovation in Architecture, Engineering and Construction (AEC)

ER -

Enda M, Oyedele L, Spillane J, Von Meding J, Konanahalli A. Branding in AEC firms: consideration of drivers, processes and associated concepts as applied to construction. In 6th International Conference on Innovation in Architecture, Engineering and Construction (AEC). 2010