Branding in AEC firms: consideration of drivers, processes and associated concepts as applied to construction

McKenna Enda, Lukumon Oyedele, John Spillane, Jason Von Meding, Ashwini Konanahalli

    Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

    Original languageEnglish
    Title of host publication6th International Conference on Innovation in Architecture, Engineering and Construction (AEC)
    Publication statusPublished - 2010
    Event6th International Conference on Innovation in Architecture, Engineering & Construction - Pennsylvania State University, Pennsylvania, United States
    Duration: 9 Jun 201011 Jun 2010

    Conference

    Conference6th International Conference on Innovation in Architecture, Engineering & Construction
    Country/TerritoryUnited States
    CityPennsylvania
    Period9/06/1011/06/10

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