@inproceedings{7dfc43c8f5d24c5bb2454e64b2a141d2,
title = "Branding in AEC firms: consideration of drivers, processes and associated concepts as applied to construction",
author = "McKenna Enda and Lukumon Oyedele and John Spillane and {Von Meding}, Jason and Ashwini Konanahalli",
year = "2010",
language = "English",
booktitle = "6th International Conference on Innovation in Architecture, Engineering and Construction (AEC)",
note = "6th International Conference on Innovation in Architecture, Engineering & Construction ; Conference date: 09-06-2010 Through 11-06-2010",
}