Branding in AEC firms: consideration of drivers, processes and associated concepts as applied to construction

McKenna Enda, Lukumon Oyedele, John Spillane, Jason Von Meding, Ashwini Konanahalli

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Original languageEnglish
Title of host publication6th International Conference on Innovation in Architecture, Engineering and Construction (AEC)
Publication statusPublished - 2010
Event6th International Conference on Innovation in Architecture, Engineering & Construction - Pennsylvania State University, Pennsylvania, United States
Duration: 9 Jun 201011 Jun 2010

Conference

Conference6th International Conference on Innovation in Architecture, Engineering & Construction
Country/TerritoryUnited States
CityPennsylvania
Period9/06/1011/06/10

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