Branding in AEC firms: consideration of drivers, processes and associated concepts as applied to construction

McKenna Enda, Lukumon Oyedele, John Spillane, Jason Von Meding, Ashwini Konanahalli

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Original languageEnglish
Title of host publication6th International Conference on Innovation in Architecture, Engineering and Construction (AEC)
Publication statusPublished - 2010
Event6th International Conference on Innovation in Architecture, Engineering & Construction - Pennsylvania State University, Pennsylvania, United States
Duration: 9 Jun 201011 Jun 2010

Conference

Conference6th International Conference on Innovation in Architecture, Engineering & Construction
CountryUnited States
CityPennsylvania
Period9/06/1011/06/10

Cite this

Enda, M., Oyedele, L., Spillane, J., Von Meding, J., & Konanahalli, A. (2010). Branding in AEC firms: consideration of drivers, processes and associated concepts as applied to construction. In 6th International Conference on Innovation in Architecture, Engineering and Construction (AEC)