Boudoirs, cowdillacs and rotolactors: a salutary tale of Elsie the brand mascot

Lorna Stevens, Pauline Maclaran, Matthew Kearney

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	Brand mascots
Subtitle of host publication	and other marketing animals
Publisher	Routledge
Pages	110-122
ISBN (Electronic)	978-0-203-52775-7
ISBN (Print)	978-0-415-82676-1
Publication status	Published - 2014

Cite this

@inbook{cc99ef8f480b41ebbb78847f933f9069,

title = "Boudoirs, cowdillacs and rotolactors: a salutary tale of Elsie the brand mascot",

author = "Lorna Stevens and Pauline Maclaran and Matthew Kearney",

year = "2014",

language = "English",

isbn = "978-0-415-82676-1",

pages = "110--122",

booktitle = "Brand mascots",

publisher = "Routledge",

address = "United Kingdom",

}