Boudoirs, cowdillacs and rotolactors: a salutary tale of Elsie the brand mascot

Lorna Stevens, Pauline Maclaran, Matthew Kearney

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationBrand mascots
Subtitle of host publicationand other marketing animals
PublisherRoutledge
Pages110-122
ISBN (Electronic)978-0-203-52775-7
ISBN (Print)978-0-415-82676-1
Publication statusPublished - 2014

Cite this

Stevens, L., Maclaran, P., & Kearney, M. (2014). Boudoirs, cowdillacs and rotolactors: a salutary tale of Elsie the brand mascot. In Brand mascots: and other marketing animals (pp. 110-122). Routledge.
Stevens, Lorna ; Maclaran, Pauline ; Kearney, Matthew. / Boudoirs, cowdillacs and rotolactors : a salutary tale of Elsie the brand mascot. Brand mascots: and other marketing animals. Routledge, 2014. pp. 110-122
@inbook{cc99ef8f480b41ebbb78847f933f9069,
title = "Boudoirs, cowdillacs and rotolactors: a salutary tale of Elsie the brand mascot",
author = "Lorna Stevens and Pauline Maclaran and Matthew Kearney",
year = "2014",
language = "English",
isbn = "978-0-415-82676-1",
pages = "110--122",
booktitle = "Brand mascots",
publisher = "Routledge",
address = "United Kingdom",

}

Stevens, L, Maclaran, P & Kearney, M 2014, Boudoirs, cowdillacs and rotolactors: a salutary tale of Elsie the brand mascot. in Brand mascots: and other marketing animals. Routledge, pp. 110-122.

Boudoirs, cowdillacs and rotolactors : a salutary tale of Elsie the brand mascot. / Stevens, Lorna; Maclaran, Pauline; Kearney, Matthew.

Brand mascots: and other marketing animals. Routledge, 2014. p. 110-122.

Research output: Chapter in Book/Report/Conference proceedingChapter

TY - CHAP

T1 - Boudoirs, cowdillacs and rotolactors

T2 - a salutary tale of Elsie the brand mascot

AU - Stevens, Lorna

AU - Maclaran, Pauline

AU - Kearney, Matthew

PY - 2014

Y1 - 2014

M3 - Chapter

SN - 978-0-415-82676-1

SP - 110

EP - 122

BT - Brand mascots

PB - Routledge

ER -

Stevens L, Maclaran P, Kearney M. Boudoirs, cowdillacs and rotolactors: a salutary tale of Elsie the brand mascot. In Brand mascots: and other marketing animals. Routledge. 2014. p. 110-122