Boudoirs, cowdillacs and rotolactors: a salutary tale of Elsie the brand mascot

Lorna Stevens, Pauline Maclaran, Matthew Kearney

Research output: Chapter in Book/Report/Conference proceedingChapter

2 Citations (Scopus)
Original languageEnglish
Title of host publicationBrand mascots
Subtitle of host publicationand other marketing animals
PublisherRoutledge
Pages110-122
ISBN (Electronic)978-0-203-52775-7
ISBN (Print)978-0-415-82676-1
Publication statusPublished - 2014

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