Original language | English |
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Title of host publication | Brand mascots |
Subtitle of host publication | and other marketing animals |
Publisher | Routledge |
Pages | 110-122 |
ISBN (Electronic) | 978-0-203-52775-7 |
ISBN (Print) | 978-0-415-82676-1 |
Publication status | Published - 2014 |
Boudoirs, cowdillacs and rotolactors: a salutary tale of Elsie the brand mascot
Lorna Stevens, Pauline Maclaran, Matthew Kearney
Research output: Chapter in Book/Report/Conference proceeding › Chapter
3
Citations
(Scopus)