B2B marketing strategies for the apparel industry

Naushaba Chowdhury, Pravin Balaraman, Nicholas Telford (Contributor), Eileen Conlan (Contributor)

Research output: Contribution to conference › Paper › peer-review

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Original language	English
Publication status	Published - 5 Jul 2022
Event	2022 Academy of Marketing Conference: Marketing: The Fabric of Life - University of Huddersfield, Huddersfield, United Kingdom Duration: 5 Jul 2022 → 7 Jul 2022 https://www.academyofmarketing.org/conference/conference-2022/

Conference	2022 Academy of Marketing Conference
Country/Territory	United Kingdom
City	Huddersfield
Period	5/07/22 → 7/07/22
Internet address	https://www.academyofmarketing.org/conference/conference-2022/

Access to Document

@conference{1f0f9e239b044dd187e277caa097a266,

title = "B2B marketing strategies for the apparel industry",

author = "Naushaba Chowdhury and Pravin Balaraman and Nicholas Telford and Eileen Conlan",

year = "2022",

month = jul,

day = "5",

language = "English",

note = "2022 Academy of Marketing Conference : Marketing: The Fabric of Life ; Conference date: 05-07-2022 Through 07-07-2022",

url = "https://www.academyofmarketing.org/conference/conference-2022/",

}