B2B green marketing strategies for European firms: implications for people, planet and profit

Keyphrases

• B2B Firms 75%
• B2B Marketing 50%
• Competitive Advantage 50%
• Emerging European Countries 25%
• Emerging Market Firms 25%
• Engagement Levels 25%
• Environmental Governance 25%
• Environmental Objectives 25%
• Environmental Planning 50%
• Environmental Responsibility 25%
• Environmental Sustainability 25%
• European Firms 100%
• European Market 25%
• Financial Objectives 25%
• Financial Profitability 25%
• Future Business Models 25%
• Governance Strategy 25%
• Green Competitive Advantage 50%
• Green Marketing 100%
• Planets and 100%
• Research Analysis 25%
• Social Goals 25%
• Social Responsibility 25%
• Social Strategies 25%
• Socioeconomic Factors 25%
• Tobin's Q 25%

Economics, Econometrics and Finance

• Business Model 25%
• Business-to-Business Marketing 50%
• Competitive Advantage 100%
• Environmental Responsibility 25%
• Environmental Sustainability 25%
• Green Marketing 100%
• Marketing Management 100%
• Social Responsibility 25%

Social Sciences

• Business Model 25%
• Competitive Advantage 100%
• Environmental Responsibility 25%
• European Market 25%
• Green Marketing 100%
• Marketing Strategy 100%
• Socioeconomic Factor 25%
• Sustainable Development 25%