B2B green marketing strategies for European firms: implications for people, planet and profit

  • Theofilos Tzanidis
  • , Domitilla Magni
  • , Veronica Scuotto*
  • , Adnane Maalaoui
  • *Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

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Economics, Econometrics and Finance

Social Sciences