B2B digital transformation in action - an empirical study from a Scottish SME

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Purpose - Digital Transformation (DT) has emerged as a constant theme in academic and practitioner conversations. Many studies were carried out globally relating to large well-known companies. However, research that spotlights small and medium-sized enterprises remains extremely limited. The aim of this study is to address the research gap.

Design/Methodology/Approach - This study uses case study and action research methods demonstrating the implementation of real change in a Scottish B2B SME.

Findings – Integrating the issues and relevant literature, drawing on lessons learned from a real-life project, this study identifies areas that should be considered in implementing DT, and proposes a model for DT.

Originality - Case study and action research on DT are valuable in understanding practice and in identifying research opportunities by discovering the gap between theory and practice. The empirical findings and the proposed model will add to theoretical knowledge about practice and provide future research directions.
Original languageEnglish
Title of host publicationBritish Academy of Management 2022 Conference Proceedings
PublisherBritish Academy of Management
Publication statusAccepted/In press - 13 May 2022
EventBritish Academy of Management Conference 2022 - Alliance Manchester Business School, University of Manchester, Manchester, United Kingdom
Duration: 31 Aug 20222 Sept 2022
https://www.bam.ac.uk/events-landing/conference.html (Conference website.)


ConferenceBritish Academy of Management Conference 2022
Abbreviated titleBAM 2022
Country/TerritoryUnited Kingdom
Internet address


  • digital transformation (DT)
  • B2B
  • SMEs
  • action research
  • case study
  • lift industry


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