Anforderungen an das EVP und die EVP-entwicklung

In operational practice, it is repeatedly shown that companies and libraries develop their EVP in a superficial development process. This leads to the development of generic EVPs that are not very employer-specific and often show no significant differences to the employer competition. The EVP can be characterised as a kind of elevator pitch by the employer to convince employees. An approach that does not do justice to this importance should therefore not only be regarded as grossly negligent, but also as a waste of resources. A systematic analysis revealed 28 requirements for the PIP and its development process. As a result, a systematic and structured approach to PIP development is considered sensible. To support a better approach, a new PIP development process is presented in addition to the list of requirements. In this context, the integration of the feedback process between the EVP and the employer attributes proves to be crucial. In connection with this, continuous optimisation of the attributes is essential. The list of requirements can be used both as a development roadmap for the EVP journey and to evaluate existing EVPs or EVP development processes.