Abstract
This study aims to develop an ACRM tailored to the TOE (Technology-Organization-Environment) model and CMAT (Customer Management Assessment Tool) requirements, driving long-term business sustainability success to enhance quality and cost-effectiveness which is crucial in IT companies for maximizing Return on Investment (ROI) and ensuring profitability.
| Original language | English |
|---|---|
| Pages (from-to) | 55-62 |
| Number of pages | 8 |
| Journal | The Indian Economic Journal |
| Volume | 7 |
| Issue number | 7 |
| Publication status | Published - 27 Dec 2025 |
Keywords
- analytical CRM
- business sustainability
- TOE framework
- CMAT
- predictive analytics
- IT industry
- structural equation modelling
Fingerprint
Dive into the research topics of 'Analytical customer relationship management (ACRM) for business sustainability in information technology industries in India'. Together they form a unique fingerprint.Cite this
- APA
- Author
- BIBTEX
- Harvard
- Standard
- RIS
- Vancouver