This paper draws upon multimodal critical discourse studies to situate sports entertainment as a site of multimodal discourse construction and offer multimodal discourse analysis (MDA) as a means of understanding the abstracted relations that pervade and sculpt this form of popular entertainment. In doing so, the paper concentrates on three foci: 1) MDA as a discipline; 2) how previous professional wrestling studies demonstrate the functioning of multiple modalities in the popular discourse of sports entertainment; and, 3) a specific application of MDA to explore the process of institutional discourse construction during the World Wrestling Entertainment NXT Take Over: War Games broadcast.
|Number of pages||14|
|Journal||The Popular Culture Studies Journal|
|Publication status||Published - 2 Apr 2018|