An insight into the use of CRM in the UAE banking sector for attracting, retaining and enhancing customer relationship

Pravin Balaraman; Heather Tarbert; Amin Hisham Alkhatib; Khalid SAmi Saqr

An insight into the use of CRM in the UAE banking sector for attracting, retaining and enhancing customer relationship

Pravin Balaraman, Heather Tarbert, Amin Hisham Alkhatib, Khalid SAmi Saqr

School of Business and Creative Industries

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Abstract

There is a lack of adequate research in the field of CRM strategies. The integration of the systems and processes involved, internally and externally, outline the need for the development of a conceptual framework than can facilitate research and discussion of CRM issues amongst academics and practitioners.

Original language	English
Title of host publication	Proceedings of the Australian Academy of Business and Social Sciences Conference 2014
Editors	Abu N.M. Wahid, Carmen Reaiche Amaro
Publisher	Australian Academy of Business and Social Sciences
Number of pages	18
ISBN (Print)	978-0-9925622-0-5
Publication status	Published - 2014

Keywords

marketing
relationship marketing
customer relationship management (CRM)
strategy and planning

Access to Document

https://www.aabss.org.au/conference/aabss-conference-2014/proceedings/all-papers

Cite this

Balaraman, P., Tarbert, H., Alkhatib, A. H., & Saqr, K. SA. (2014). An insight into the use of CRM in the UAE banking sector for attracting, retaining and enhancing customer relationship. In A. N. M. Wahid, & C. R. Amaro (Eds.), Proceedings of the Australian Academy of Business and Social Sciences Conference 2014 Australian Academy of Business and Social Sciences. https://www.aabss.org.au/conference/aabss-conference-2014/proceedings/all-papers

Balaraman, Pravin ; Tarbert, Heather ; Alkhatib, Amin Hisham et al. / An insight into the use of CRM in the UAE banking sector for attracting, retaining and enhancing customer relationship. Proceedings of the Australian Academy of Business and Social Sciences Conference 2014. editor / Abu N.M. Wahid ; Carmen Reaiche Amaro. Australian Academy of Business and Social Sciences, 2014.

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title = "An insight into the use of CRM in the UAE banking sector for attracting, retaining and enhancing customer relationship",

abstract = "There is a lack of adequate research in the field of CRM strategies. The integration of the systems and processes involved, internally and externally, outline the need for the development of a conceptual framework than can facilitate research and discussion of CRM issues amongst academics and practitioners.",

keywords = "marketing, relationship marketing, customer relationship management (CRM), strategy and planning",

author = "Pravin Balaraman and Heather Tarbert and Alkhatib, {Amin Hisham} and Saqr, {Khalid SAmi}",

year = "2014",

language = "English",

isbn = "978-0-9925622-0-5",

editor = "Wahid, {Abu N.M.} and Amaro, {Carmen Reaiche}",

booktitle = "Proceedings of the Australian Academy of Business and Social Sciences Conference 2014",

publisher = "Australian Academy of Business and Social Sciences",

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Balaraman, P , Tarbert, H, Alkhatib, AH & Saqr, KSA 2014, An insight into the use of CRM in the UAE banking sector for attracting, retaining and enhancing customer relationship. in ANM Wahid & CR Amaro (eds), Proceedings of the Australian Academy of Business and Social Sciences Conference 2014. Australian Academy of Business and Social Sciences. <https://www.aabss.org.au/conference/aabss-conference-2014/proceedings/all-papers>

An insight into the use of CRM in the UAE banking sector for attracting, retaining and enhancing customer relationship. / Balaraman, Pravin ; Tarbert, Heather; Alkhatib, Amin Hisham et al.
Proceedings of the Australian Academy of Business and Social Sciences Conference 2014. ed. / Abu N.M. Wahid; Carmen Reaiche Amaro. Australian Academy of Business and Social Sciences, 2014.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

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PY - 2014

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KW - marketing

KW - relationship marketing

KW - customer relationship management (CRM)

KW - strategy and planning

M3 - Conference contribution

SN - 978-0-9925622-0-5

BT - Proceedings of the Australian Academy of Business and Social Sciences Conference 2014

A2 - Wahid, Abu N.M.

A2 - Amaro, Carmen Reaiche

PB - Australian Academy of Business and Social Sciences

ER -

An insight into the use of CRM in the UAE banking sector for attracting, retaining and enhancing customer relationship

Abstract

Keywords

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