An appreciation of the stakeholder impact in an enterprise education experiential learning event: ‘the enterprise challenge’, a case story from Dumfries and Galloway, Scotland

This chapter relates to a specific series of competitive annual enterprise educational events collectively known as ‘The Enterprise Challenge’, and highlights the importance of experiencing a real insight into what it means to be a practising entrepreneur whereby students are encouraged to consider the possibilities of developing new business ideas and develop enterprising skills and attributes. Adopting a qualitative, auto-ethnographic approach, a review of theories is used to analyse and make sense of the resultant narratives and stake holder testimonials linking these to the industry themes. The case study concentrates on the first year as an illustrative example but reports on events across the six years as each year a different theme was adopted to reflect the wide variety of local industries within the region.