An analysis of core competence and unique value proposition as normative entrepreneurship elements

Yngve Dahle; Ben Toscher; Anh Nguyen Duc; Martin Steinert; Kevin Reuther

doi:10.1109/ICE.2019.8792669

An analysis of core competence and unique value proposition as normative entrepreneurship elements

Yngve Dahle, Ben Toscher, Anh Nguyen Duc, Martin Steinert, Kevin Reuther

School of Business and Creative Industries

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

1 Citation (Scopus)

262 Downloads (Pure)

Abstract

The search for a "best practice" of entrepreneurship has been a big part of the science of entrepreneurship of our millennium. Using text analysis, this article empirically investigates the way 756 entrepreneurs from three different cohorts conceptualize two of the 27 elements in such a suggested normative model. The two elements explored are "Core Competence" and "Unique Value Proposition". Our findings are that there may be two problems with the use of these elements. Firstly – the number of entries from each case suggest that entrepreneurs struggle with finding and settling on a "unique" statement for either of the two elements. Secondly, a percentage of the entrepreneurs seem to struggle to differentiate the two concepts from each other. Finally, there seem to be differences between the three investigated cohorts concerning the findings, where higher education and more experience may make it easier to utilize and understand Core Competence and Unique Value Proposition as parts of the entrepreneurial process.

Original language	English
Title of host publication	2019 IEEE International Conference on Engineering, Technology and Innovation (ICE/ITMC)
Publisher	IEEE
Number of pages	10
ISBN (Electronic)	9781728134017
ISBN (Print)	9781728134024
DOIs	https://doi.org/10.1109/ICE.2019.8792669
Publication status	Published - 12 Aug 2019
Event	International Conference on Engineering, Technology and Innovation: Co-creating our Future: Scaling-up Innovation Capacities through the Design and Engineering of Immersive, Collaborative, Empathic and Cognitive Systems - Sophia Antipolis Innovation ParK, Valbonne, France Duration: 17 Jun 2019 → 19 Jun 2019 http://www.ice-conference.org/

Conference

Conference	International Conference on Engineering, Technology and Innovation
Abbreviated title	ICE/IEEE ITMC
Country/Territory	France
City	Valbonne
Period	17/06/19 → 19/06/19
Internet address	http://www.ice-conference.org/

Keywords

Entrepreneurship
Core competence
Unique value proposition
Business idea
Business model
Key contribution
Key market
Big data
Data warehouse

Access to Document

10.1109/ICE.2019.8792669

2019 06 18 Dahle et al CompetenceAccepted author manuscript, 1.88 MB

Cite this

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title = "An analysis of core competence and unique value proposition as normative entrepreneurship elements",

abstract = "The search for a {"}best practice{"} of entrepreneurship has been a big part of the science of entrepreneurship of our millennium. Using text analysis, this article empirically investigates the way 756 entrepreneurs from three different cohorts conceptualize two of the 27 elements in such a suggested normative model. The two elements explored are {"}Core Competence{"} and {"}Unique Value Proposition{"}. Our findings are that there may be two problems with the use of these elements. Firstly – the number of entries from each case suggest that entrepreneurs struggle with finding and settling on a {"}unique{"} statement for either of the two elements. Secondly, a percentage of the entrepreneurs seem to struggle to differentiate the two concepts from each other. Finally, there seem to be differences between the three investigated cohorts concerning the findings, where higher education and more experience may make it easier to utilize and understand Core Competence and Unique Value Proposition as parts of the entrepreneurial process.",

keywords = "Entrepreneurship, Core competence, Unique value proposition, Business idea, Business model, Key contribution, Key market, Big data, Data warehouse",

author = "Yngve Dahle and Ben Toscher and Duc, {Anh Nguyen} and Martin Steinert and Kevin Reuther",

year = "2019",

month = aug,

day = "12",

doi = "10.1109/ICE.2019.8792669",

language = "English",

isbn = "9781728134024",

booktitle = "2019 IEEE International Conference on Engineering, Technology and Innovation (ICE/ITMC)",

publisher = "IEEE",

address = "United States",

note = "International Conference on Engineering, Technology and Innovation : Co-creating our Future: Scaling-up Innovation Capacities through the Design and Engineering of Immersive, Collaborative, Empathic and Cognitive Systems, ICE/IEEE ITMC ; Conference date: 17-06-2019 Through 19-06-2019",

url = "http://www.ice-conference.org/",

}

Dahle, Y, Toscher, B, Duc, AN, Steinert, M & Reuther, K 2019, An analysis of core competence and unique value proposition as normative entrepreneurship elements. in 2019 IEEE International Conference on Engineering, Technology and Innovation (ICE/ITMC). IEEE, International Conference on Engineering, Technology and Innovation, Valbonne, France, 17/06/19. https://doi.org/10.1109/ICE.2019.8792669

TY - GEN

T1 - An analysis of core competence and unique value proposition as normative entrepreneurship elements

AU - Dahle, Yngve

AU - Toscher, Ben

AU - Duc, Anh Nguyen

AU - Steinert, Martin

AU - Reuther, Kevin

PY - 2019/8/12

Y1 - 2019/8/12

N2 - The search for a "best practice" of entrepreneurship has been a big part of the science of entrepreneurship of our millennium. Using text analysis, this article empirically investigates the way 756 entrepreneurs from three different cohorts conceptualize two of the 27 elements in such a suggested normative model. The two elements explored are "Core Competence" and "Unique Value Proposition". Our findings are that there may be two problems with the use of these elements. Firstly – the number of entries from each case suggest that entrepreneurs struggle with finding and settling on a "unique" statement for either of the two elements. Secondly, a percentage of the entrepreneurs seem to struggle to differentiate the two concepts from each other. Finally, there seem to be differences between the three investigated cohorts concerning the findings, where higher education and more experience may make it easier to utilize and understand Core Competence and Unique Value Proposition as parts of the entrepreneurial process.

AB - The search for a "best practice" of entrepreneurship has been a big part of the science of entrepreneurship of our millennium. Using text analysis, this article empirically investigates the way 756 entrepreneurs from three different cohorts conceptualize two of the 27 elements in such a suggested normative model. The two elements explored are "Core Competence" and "Unique Value Proposition". Our findings are that there may be two problems with the use of these elements. Firstly – the number of entries from each case suggest that entrepreneurs struggle with finding and settling on a "unique" statement for either of the two elements. Secondly, a percentage of the entrepreneurs seem to struggle to differentiate the two concepts from each other. Finally, there seem to be differences between the three investigated cohorts concerning the findings, where higher education and more experience may make it easier to utilize and understand Core Competence and Unique Value Proposition as parts of the entrepreneurial process.

KW - Entrepreneurship

KW - Core competence

KW - Unique value proposition

KW - Business idea

KW - Business model

KW - Key contribution

KW - Key market

KW - Big data

KW - Data warehouse

U2 - 10.1109/ICE.2019.8792669

DO - 10.1109/ICE.2019.8792669

M3 - Conference contribution

SN - 9781728134024

BT - 2019 IEEE International Conference on Engineering, Technology and Innovation (ICE/ITMC)

PB - IEEE

T2 - International Conference on Engineering, Technology and Innovation

Y2 - 17 June 2019 through 19 June 2019

ER -

An analysis of core competence and unique value proposition as normative entrepreneurship elements

Abstract

Conference

Keywords

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