An analysis of core competence and unique value proposition as normative entrepreneurship elements

Yngve Dahle, Ben Toscher, Anh Nguyen Duc, Martin Steinert, Kevin Reuther

Research output: Chapter in Book/Report/Conference proceedingConference contribution

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Abstract

The search for a "best practice" of entrepreneurship has been a big part of the science of entrepreneurship of our millennium. Using text analysis, this article empirically investigates the way 756 entrepreneurs from three different cohorts conceptualize two of the 27 elements in such a suggested normative model. The two elements explored are "Core Competence" and "Unique Value Proposition". Our findings are that there may be two problems with the use of these elements. Firstly – the number of entries from each case suggest that entrepreneurs struggle with finding and settling on a "unique" statement for either of the two elements. Secondly, a percentage of the entrepreneurs seem to struggle to differentiate the two concepts from each other. Finally, there seem to be differences between the three investigated cohorts concerning the findings, where higher education and more experience may make it easier to utilize and understand Core Competence and Unique Value Proposition as parts of the entrepreneurial process.
Original languageEnglish
Title of host publication2019 IEEE International Conference on Engineering, Technology and Innovation (ICE/ITMC)
PublisherIEEE
Number of pages10
ISBN (Electronic)9781728134017
ISBN (Print)9781728134024
DOIs
Publication statusPublished - 12 Aug 2019
EventInternational Conference on Engineering, Technology and Innovation: Co-creating our Future: Scaling-up Innovation Capacities through the Design and Engineering of Immersive, Collaborative, Empathic and Cognitive Systems - Sophia Antipolis Innovation ParK, Valbonne, France
Duration: 17 Jun 201919 Jun 2019
http://www.ice-conference.org/

Conference

ConferenceInternational Conference on Engineering, Technology and Innovation
Abbreviated titleICE/IEEE ITMC
CountryFrance
CityValbonne
Period17/06/1919/06/19
Internet address

Keywords

  • Entrepreneurship
  • Core competence
  • Unique value proposition
  • Business idea
  • Business model
  • Key contribution
  • Key market
  • Big data
  • Data warehouse

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  • Cite this

    Dahle, Y., Toscher, B., Duc, A. N., Steinert, M., & Reuther, K. (2019). An analysis of core competence and unique value proposition as normative entrepreneurship elements. In 2019 IEEE International Conference on Engineering, Technology and Innovation (ICE/ITMC) IEEE. https://doi.org/10.1109/ICE.2019.8792669