Abstract
Small and medium-sized enterprises (SMEs) form the backbone of Europe’s largest economy, yet they face significant challenges in adopting artificial intelligence (AI). This study investigates factors influencing AI adoption in German manufacturing SMEs through the lens of the technology-organization-environment (TOE) framework. We identify key factors of German SMEs within the manufacturing sector across the TOE dimensions by combining a systematic literature review (n = 29) and qualitative interviews (n = 15 experts). The results show that SMEs favor cost-effective AI solutions with a clear ROI, are confronted with general data protection regulation (GDPR)-related data restrictions, and benefit significantly from public subsidies—compared to larger companies. Extending the TOE framework by integrating SME-specific contextual factors (e.g., research network and public subsidies), offering actionable insights for German SMEs to bridge the AI adoption gap. Results underscore the need for user-friendly AI tools and collaborative industry-academia initiatives to enhance SME competitiveness in manufacturing.
| Original language | English |
|---|---|
| Title of host publication | Proceedings of Pacific Asia Conference on Information Systems (PACIS 2025) |
| Subtitle of host publication | 26, Kuala Lumpur, Malaysia |
| Place of Publication | Atlanta, Georgia, USA |
| Publisher | Association for Information Systems |
| Number of pages | 17 |
| Publication status | Published - 5 Jul 2025 |
Keywords
- AI adoption
- SMEs
- TOE framework
- manufacturing sector
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