Adaptive Edge: Strategic Sensitivity in a Post-COVID World

Georgina Booth, William Shepherd

Research output: Working paper

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Abstract

This paper examines the role of strategic sensitivity in organisational agility, a concept that has gained significant attention, especially during the COVID-19 pandemic. It explores the importance of strategic sensitivity in enabling businesses to detect and respond to early signs of change in their environment. Drawing on a review of existing literature, we define strategic sensitivity and highlight key relational characteristics, including agility, rapid responsiveness, and resource fluidity. We demonstrate how organisations with high strategic sensitivity were able to adapt to challenges such as supply chain disruptions and shifts in consumer behaviour. A central contribution of this paper is the identification of strategic agility as a crucial factor for competitive advantage. We conclude by discussing the implications for practice and policy, offering  recommendations for further research to expand the understanding of strategic sensitivity across different business contexts.
Original languageEnglish
Place of PublicationPaisley
PublisherUniversity of the West of Scotland
Number of pages10
Publication statusPublished - 30 Nov 2024

Publication series

NameTERG Working Paper Series
PublisherUniversity of the West of Scotland
No.18/24
ISSN (Print)2977-1889

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