Abba and Tupac in the metaverse: how digital avatars could be the bankable future of band touring

Theofilos Tzanidis; Stephen Langston

Abba and Tupac in the metaverse: how digital avatars could be the bankable future of band touring

Theofilos Tzanidis, Stephen Langston

School of Business and Creative Industries

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Abstract

It was a technological feat that made history, wowed audiences and brought a dead rapper back to life. In April 2012 at the Coachella festival in California, Tupac Shakur took to the stage with Snoop Dogg and Dr Dre. He’d been dead for 16 years, killed in a drive-by shooting in Las Vegas.

Original language	English
Specialist publication	The Conversation
Publisher	The Conversation Trust (UK) Limited
Publication status	Published - 14 Apr 2022

Keywords

music
artificial intelligence (AI)
Tupac
holograms
virtual reality
digital technology
musicians
Abba
avatars

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2022 04 14 Tzanidis et al Abba finalFinal published version, 491 KBLicence: CC BY-ND

https://theconversation.com/abba-and-tupac-in-the-metaverse-how-digital-avatars-could-be-the-bankable-future-of-band-touring-181222Licence: CC BY-ND

Are digital avatars the future of music touring?
Langston, S. & Tzanidis, T.
22/04/22
1 Media contribution
Press/Media: Other
Abba and Tupac in the metaverse: how digital avatars could be the bankable future of band touring
Langston, S.
14/04/22
1 Media contribution
Press/Media: Expert Comment

Cite this

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Abba and Tupac in the metaverse: how digital avatars could be the bankable future of band touring

Abstract

Keywords

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Are digital avatars the future of music touring?

Abba and Tupac in the metaverse: how digital avatars could be the bankable future of band touring

Cite this