A strategy for embedding a culture of enterprise across screen-based media education to enhance employment prospects

Willis & Dex (2003)1 noted that “the British UK media industry changed over the1980s and 1990s from employing a largely salaried staff on unlimited contracts to employing around 60 percent2 freelance workers”. No coherent university level screen/media education would be complete without detailing the realities of extreme technical, regulatory and work-pattern disruption of employment in 2015. As a result, students require a broader definition of enterprise education. Consensus on definitions and outcomes of enterprise education is vital, as is a real commitment of time and resources. Once this exists, a cohesive, coordinated, collaborative and iterative strategy and enterprise content can be be effectively embedded within self-led “hands-on” course and extra-curricular activities. This requires a motivated and knowledgeable staff who already teach the core elements of a degree. Outcomes also need to be measured via effective mapping, and tracking may be long-term to be truly informative.