A socialisation theory perspective to brand-related contents in social media

Research output: Contribution to conference › Paper

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Original language	English
Publication status	Published - 4 May 2022
Event	15th Global Brand Conference 2022: Branding in a Time of Radical Transformation - Sheffield Hallam University, Sheffield, United Kingdom Duration: 4 May 2022 → 6 May 2022 https://blogs.shu.ac.uk/gbc2021/

Keywords

@conference{29674303044347e79e22b8c90ffbc95d,

title = "A socialisation theory perspective to brand-related contents in social media",

keywords = "online community, brand-related user-generated content, socialization agents",

author = "Naser Valaei and Naghmeh Sabermajidi",

year = "2022",

month = may,

day = "4",

language = "English",

note = "15th Global Brand Conference 2022 : Branding in a Time of Radical Transformation ; Conference date: 04-05-2022 Through 06-05-2022",

url = "https://blogs.shu.ac.uk/gbc2021/",

}