A socialisation theory perspective to brand-related contents in social media

Naser Valaei, Naghmeh Sabermajidi

Research output: Contribution to conferencePaper

3 Downloads (Pure)
Original languageEnglish
Publication statusPublished - 4 May 2022
Event15th Global Brand Conference 2022: Branding in a Time of Radical Transformation - Sheffield Hallam University, Sheffield, United Kingdom
Duration: 4 May 20226 May 2022
https://blogs.shu.ac.uk/gbc2021/

Conference

Conference15th Global Brand Conference 2022
Country/TerritoryUnited Kingdom
CitySheffield
Period4/05/226/05/22
Internet address

Keywords

  • online community
  • brand-related user-generated content
  • socialization agents

Cite this