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A new virtual scenario: artificial intelligence, metaverse, and augmented reality for digital social enterprises

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

The convergence of artificial intelligence (AI), metaverse technologies, and augmented reality (AR) represents a transformative paradigm shift for digital social enterprises (DSEs), offering unprecedented opportunities to amplify social impact whilst simultaneously addressing sustainability challenges and economic viability. This technological trinity is reshaping how DSEs operate, engage communities, and deliver on their triple bottom line commitments to profit, people, and planet. The integration of these emerging technologies creates new virtual scenarios where social enterprises can transcend traditional operational boundaries, leverage data-driven insights for enhanced decision-making, and create immersive experiences that foster deeper community engagement and systemic social change.
Original languageEnglish
Title of host publicationDigital and Social Entrepreneurship
Subtitle of host publicationImplications for People , Planet and Profit
EditorsVeronica Scuotto, Norris Krueger, Manlio Del Guidice
PublisherRoutledge
Chapter3
ISBN (Electronic)9781003583448
ISBN (Print)9781032951584
DOIs
Publication statusPublished - 14 Nov 2025

Publication series

NameRoutledge Focus on Business and Management
PublisherRoutledge

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