A new personalized approach in affiliate marketing

Zeeshan Khawar Malik, Thomas Connolly

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Original languageEnglish
Title of host publicationProceedings of the IADIS International Conference e-Society
EditorsPiet Kommers, Pedro Isaías
PublisherInternational Association for Development of the Information Society (IADIS)
ISBN (Print)978-972-8939-67-0
Publication statusPublished - 2012

Cite this

Malik, Z. K., & Connolly, T. (2012). A new personalized approach in affiliate marketing. In P. Kommers, & P. Isaías (Eds.), Proceedings of the IADIS International Conference e-Society International Association for Development of the Information Society (IADIS).