A holistic approach to the delivery of effective enterprise education

Veronica Scuotto, Alan Murray

Research output: Chapter in Book/Report/Conference proceedingChapter

3 Citations (Scopus)


The significance of nurturing an entrepreneurial attitude is becoming widely recognised. Although Universities are catalysts in this, Business Schools are struggling to help new entrepreneurs develop the skills, experience and behaviours needed to build a successful business in the 21st Century market place. Whilst some Universities are more focused on theoretical frameworks others place an emphasis on technical skills. Therefore nobody has identified an effective approach to developing students’ entrepreneurial attitude and aptitude.
To this end the research seeks to identify the most effective combination of theory, technical skills and best teaching practices whilst demonstrating empirically their effectiveness. In addition the role of the University as the central actor within an entrepreneurial ecosystem is investigated via a single case study of University of the West of Scotland.

An original framework provides a structure for a range of internal (curricular) and external (co-curricular) entrepreneurial opportunities designed to encourage students to evolve and develop over time. A teaching model will be proposed which supports students in 4 key areas specifically: enterprise awareness, entrepreneurial mind-set, entrepreneurial capability, and entrepreneurial effectiveness.
Original languageEnglish
Title of host publicationExperiential Learning for Entrepreneurship
Subtitle of host publicationTheoretical and Practical Perspectives on Enterprise Education
EditorsDenis Hyams-Ssekasi, Elizabeth Caldwell
PublisherPalgrave Macmillan Publishers
Number of pages20
ISBN (Electronic)978-3-319-90005-6
ISBN (Print)978-3-319-90004-9
Publication statusPublished - 2018


  • entrepreneurship
  • Ecosystem
  • education


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