Project Details
Description
To embed market strategy & business process theory to implement a market led cultural change that equips SONAS staff with the knowledge and skills required to develop strategic agility, optimise and accelerate growth whilst exploiting the niche
market of cash & electronic vendor & parking payments.
| Short title | KTP - Sonas |
|---|---|
| Status | Finished |
| Effective start/end date | 5/01/21 → 4/01/23 |
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Research output
- 1 Paper
-
Post pandemic international market selection in practice: a UK SME case study approach
Conlan, E., McGowan, K., Johnston, J. B., Moran, D. & Ridout, S., 1 Sept 2022, p. 1. 8 p.Research output: Contribution to conference › Paper › peer-review
Open AccessFile94 Downloads (Pure)