Project Details
Description
The project will enhance management’s capability in the areas of strategic marketing and business development. The project will also inform and enhance management’s decision making and drive productivity gains through streamlined and automated business processes and customer relationship management.
| Short title | KTP - Albion |
|---|---|
| Status | Finished |
| Effective start/end date | 21/09/20 → 20/09/22 |
Keywords
- marketing
- business development
- environmental management
- regulation
Fingerprint
Explore the research topics touched on by this project. These labels are generated based on the underlying awards/grants. Together they form a unique fingerprint.
Research output
- 1 Paper
-
B2B SME service quality management and measurement in practice: A Scottish Case Study of Waste Management Service and Training and Vocational Qualifications: Paper 325
Conlan, E., McGowan, K., Beattie, H., Hursthouse, A. & Johnston, J. B., 31 Aug 2022, p. 1-9. 9 p.Research output: Contribution to conference › Paper › peer-review
Open AccessFile36 Downloads (Pure)
Activities
- 1 Consultancy