Member of the Industry Advisory Council - Digital Marketing Institute

Prize: Appointment


The Industry Advisory Council, representing the world’s largest and most influential digital brands ( Google, Facebook, Twitter, LinkedIn, Microsoft, Omnicom, Vodafone, WPP, IBM amongst others), validates all Digital Marketing Institute course content. By providing expert review and recommendations on a regular basis, the Council ensures that graduates of the Digital Marketing Institute have learned the most up to date digital skills, core competencies and knowledge needed to thrive in their digital careers.
Members of the Council were informed of the significant achievement of theCouncil in 2016 in the adoption of digital marketing as a defined competencein the ICT sector via the e-CF – a framework developed by CEN, the EuropeanCommittee for Standardization. This inclusion means that digital marketingjob roles and competencies are now recognized in 33 EU member countries.The Council’s goal is to build on these strong foundations.Now known as the Digital Marketing Institute -Industry Advisory Council, we have restructured and expanded the profile of our membership including new stakeholder groups,to further support and play a role in strengthening the digital marketing andsales professions. As such, the Council is comprised of:• Professionals/Practitioners• Educators• Employers/Recruiters• Policy MakersThis new configuration will help us to remain close to the profession and the industry and promote excellence in the digital marketing and sales sectors globally.
Current Members of the Board:

• Kameron Hobbs, Director of Marketing & Operations, American Association of

Inside Sales Professionals

• Bob Perkins, Founder & Chairman, American Association of Inside Sales


• Larry Reeves, CEO, American Association of Inside Sales


• Mark Brennan, Head of Digital Marketing & Innovation, Allied Irish Bank

• Roisin Glynn, Head of Social Media, Allied Irish Bank

• Stephen Walsh, Co-Founder, Anders Pink

• David Wackett, Industry Manager, City & Guilds

• Ken Gaines, Technical Advisor - Digital Apprenticeships, City & Guilds

• Barry Thomas, VP - Global Marketing and Innovation, Coca-Cola Company

• Evin Gaffney, Manager of Client Solutions, UK and Europe, Facebook

• Ciaran O’Muirthile, Head of New Customer Onboarding EMEA, Google

• Hugh O’Byrne, VP Global Sales Centre Excellence, IBM

• Jamie White, Founder & Director, Leading Social

• Martha Brady, Senior Relationship Manager, LinkedIn

• Nicolas Cappiello, EMEA Sales Director - Field and Online Channel, LinkedIn

• Aileen McDaid, Digital Director, MediaVest

• Frank Hattann, Sales Director; WW Inside Sales, Microsoft

• Olivia Kearney, CMO, Microsoft

• Richard Moore, Marketing & Operations Director, Microsoft

• Linda Davis, CEO, Next Generation

• Jurriaan Gorter, NIMA Board Member

• Suzanne Delaney, Head of Digital, Ogilvy

• Garret O’Beirne, Group Digital Managing Director, Omnicom

• Richard McNeill, Director, Omnicom

• Paul Kirwan, Regional Digital Marketing Manager, Pfizer

• Rob Price, Director of Client Services, Quantcast

• Tommie O’Brien, Marketing Solutions Lead, Salesforce

• John Massey, EMEA Regional Business Development Director, SAP

• Patrick Aylmer, Founder & Director, The Learning People

• Gavin Ross, Digital Transformation Manager, Three mobile

• Davin Kelly, Marketing Operations Specialist, Twitter

• Theo Tzanidis, Lecturer in Digital Marketing, University of the West of Scotland

Granting OrganisationsDigital Marketing Institute