AM2014 Place Marketing and Branding Track Prize

Prize: National/international honour


Ewelina Lacka, Lorna Stevens,Theofilos Tzanidis' Eileen Henderson, University of the West of Scotland Using Social Media in an Educational Context to Enhance Brand Loyalty: An Exploratory Case Study sponsored by Bournemouth University, presented by Brian Jones
Granting OrganisationsAcademy of Marketing