20182019

Research output per year

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Fingerprint Dive into the research topics where Zoe M. Chroni is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

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Research Output

  • 2 Conference contribution

Determinants of social media marketing adoption in a major telecom multinational corporation in Greece: an internal and external perspective

Chroni, Z. M. & Balaraman, P., 2 Jul 2019, Academy of Marketing Conference: 'When You Tire of Marketing You Tire of Life': 52nd Annual Conference Proceedings, 2 - 4 July 2019. Academy of Marketing, p. 61-62 2 p. 233

Research output: Chapter in Book/Report/Conference proceedingConference contribution

  • Adoption and use of social media by business-to-business SMEs in Greece

    Chroni, M. Z. & Balaraman, P., 4 Sep 2018, British Academy of Management Annual Conference 2018 : Driving Productivity in Uncertain and Challenging Times. British Academy of Management, p. 1-9 9 p. 818

    Research output: Chapter in Book/Report/Conference proceedingConference contribution

    Open Access