Research output per year
Research output per year
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Dive into the research topics where Zoe Chroni is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Managerial perspectives on B2B social media marketing adoption: benefits and challenges
Chroni, Z. M., 11 Oct 2024.Research output: Contribution to conference › Abstract › peer-review
Open AccessFile7 Downloads (Pure) -
Determinants of social media marketing adoption in a major telecom multinational corporation in Greece: an internal and external perspective
Chroni, Z. M. & Balaraman, P., 2 Jul 2019, Academy of Marketing Conference: 'When You Tire of Marketing You Tire of Life': 52nd Annual Conference Proceedings, 2 - 4 July 2019. Academy of Marketing, p. 61-62 2 p. 233Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review
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Adoption and use of social media by business-to-business SMEs in Greece
Chroni, M. Z. & Balaraman, P., 4 Sept 2018, British Academy of Management Annual Conference 2018: Driving Productivity in Uncertain and Challenging Times. British Academy of Management, p. 1-9 9 p. 818Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review
Open Access -
Adoption of social media in business-to-business (B2B) small medium-sized enterprises (SMEs) in Greece
Chroni, Z. M. & Balaraman, P., 1 Dec 2018, Conference Proceedings of 3rd International Conference of Development and Economy (ICODECON). p. 171-179 9 p.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review
Open AccessFile22 Downloads (Pure)