Personal profile
Area of academic expertise - outline
Dr Michael Guo is a Senior Lecturer in Accounting and Finance at the University of the West of Scotland. He specialises in artificial intelligence (AI), data analytics, and digital innovation in accounting and finance.
He is a Senior Fellow of the Higher Education Academy and focuses on the use of technology to support learning, curriculum development, and academic leadership in accounting education.
His research covers AI use in accounting, digital teaching methods, professional judgement, and sustainability. His work has appeared in journals including the Journal of Business Ethics and Studies in Higher Education. He has received recognition for his research, including the Best Paper Prize from Accounting Education: An International Journal and the Best Developmental Paper Award from the British Academy of Management.
Dr Guo leads curriculum development projects. He created and teaches Python for Accounting, which introduces programming, machine learning, and AI within an accounting and finance framework. He is the author of the textbook Data Analysis for Business Students: A Mind Mapping Approach (Routledge, 2025) and the forthcoming textbook Python for Accounting and Finance: A Mind Mapping Approach (Routledge, 2026), both of which have received national and international attention.
He is currently leading a project funded by the Royal Society of Edinburgh on the impact of AI on the future of accounting. This project has produced an AI skillsets database, an AI governance checklist, and a risk assessment toolkit designed for accounting and finance professionals.
In his teaching, Dr Guo has integrated AI-based tools such as AI Teaching Assistants (AITAs) and developed interactive accounting games to support concept learning through student activity.
More recently, Dr Guo received the Certificate of Excellence for Innovation in Accounting Streams Resources at the Accounting Streams Workshop held at University College London. The award recognised his contribution to the development of interactive accounting games that support educators and students worldwide. His resources include Accounting Streams Unit 19: The Variance Vault (DOI: 10.5281/zenodo.15915048) and Accounting Streams Unit 8: The Double-Entry Trilogy (DOI: 10.5281/zenodo.16845595), which have been widely adopted as open-access teaching tools.
Desired research direction
- Accounting education
- Accounting profession
- Artificial intelligence in accounting and finance
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 4 Quality Education
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SDG 8 Decent Work and Economic Growth
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SDG 9 Industry, Innovation, and Infrastructure
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SDG 10 Reduced Inequalities
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SDG 12 Responsible Consumption and Production
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SDG 13 Climate Action
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SDG 16 Peace, Justice and Strong Institutions
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SDG 17 Partnerships for the Goals
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Collaborations and top research areas from the last five years
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Accounting students’ perceptions of learning Python: a technology acceptance model study using natural language processing
Guo, X., 30 Jun 2026, In: Journal of Accounting Education. 73, 12 p., 101004.Research output: Contribution to journal › Article › peer-review
Open AccessFile7 Downloads (Pure) -
A comparison of UK and Malaysian customers’ attitudes towards private label grocery goods in a major supermarket: a case study
Gupta, R., Pang, Y. S., Ho, J. W., Guo, X. & Balaraman, P., 2026, In: International Journal of Productivity and Performance Management.Research output: Contribution to journal › Article › peer-review
Open AccessFile8 Downloads (Pure) -
Accounting Streams Unit 19: the variance vault (1.0)
Guo, M., 15 Jul 2025, Accounting Streams 2 p.Research output: Contribution to specialist publication › Article
Open AccessFile6 Downloads (Pure) -
Accounting Streams Unit 8: the double-entry trilogy
Guo, M., 13 Aug 2025, Accounting Streams 4 p.Research output: Contribution to specialist publication › Article
Open AccessFile9 Downloads (Pure) -
Cross-cultural assessment of the community of inquiry instrument: a comparison between UK and US students
Guo, X., 2025, In: Accounting Education. 34, 2, p. 179-198 20 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile88 Downloads (Pure)
Prizes
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Best Annual Paper Prize, Special Interest Group on Accounting Education, British Accounting and Finance Association 2011
Guo, M. (Recipient), May 2012
Prize: Prize (including medals and awards)
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Best Developmental Paper Award, International Business & International Management Special Interest Group, British Academy of Managment Annual Conference 2016
Guo, M. (Recipient), 7 Sept 2016
Prize: Prize (including medals and awards)
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Certificate of Excellence for Innovation in Accounting Streams Resources
Guo, M. (Recipient), 5 Sept 2025
Prize: Prize (including medals and awards)
Activities
- 4 Participation in conference
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British Accounting and Finance Association Accounting Education Special Interest Group Conference, London, 2013
Guo, X. (Speaker)
1 May 2013Activity: Participating in or organising an event › Participation in conference
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European Accounting Association Annual Congress 2013
Guo, X. (Speaker)
7 May 2013Activity: Participating in or organising an event › Participation in conference
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British Accounting and Finance Association Annual Conference 2013
Guo, X. (Speaker)
9 Apr 2013 → 11 Apr 2013Activity: Participating in or organising an event › Participation in conference
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European Accounting Association Annual Congress 2013
Guo, X. (Speaker)
7 May 2013Activity: Participating in or organising an event › Participation in conference