Theofilos Tzanidis

A marketing specialist and an academic with over 8 + years of marketing research experience varying over different marketing elements. I also possess strong marketing industrial experience through consultation projects involving both SMEs and LEs.

Currently, I am working as a Marketing Lecturer/ Consultant for the University of the West of Scotland. Previously I have been working as a Business Development Manager at Skyform Group and I was responsible for the development & implementation of both online and offline marketing strategies. My industrial and academic experience varies over different marketing specialisations and I have worked extensively with all elements of the marketing mix, both on-line and offline.

My duties in UWS Business School are as follows:

MSc Digital Marketing Programme Leader, MSc International Marketing Management Programme Leader, MSc Creative Branding Programme Leader / Consultant & Researcher

Cross Faculty Digital Development Team: Design develop and Implement Digital Platforms in Teaching in Higher Education as part of the Digital Development Team in UWS Business & Enterprise School. Concepts in development include: Digital communications, Edutainment through Gamification and Simulation, Augmented Reality, Student and Faculty creative approach to curriculum delivery & assessment development, Google in Higher Education VLE development among others.

Summary of duties:

-Develop, Administer & Deliver Digital Marketing modules among other marketing focused modules, at undergraduate & postgraduate level.
-Develop, Administer & Deliver a new Digital Marketing MSc.
-Supervise Student Dissertations at an undergraduate and postgraduate level.
-Promote school activities through various digital platforms.
-Link Business Schools activities with the Industry online.
-Provide marketing expertise through KTPs and other types of consultancy projects.
-Collaborate with fellow research groups locally,nationally and internationally on research projects and output.

Don't hesitate to contact me for any of the above activities.

My Research expertise spans over the Marketing Discipline. My research interests within the area of traditional marketing are as follows:

Consumer Behaviour and attitudinal research.

Attitude Change Studies

Neophobia and technophobia in food and food ethics

Genetic modification of organisms in food ,agriculture, energy and medicine.

Consumer Behaviour studies towards challenging new technologies, and challenging ethically studies such as :

1. Genetic modification
2. nanotechnology
3. Transformism

In addition to the above research fields I have developed a personal interest that now is transformed to a research interest in Digital Technologies  and their application in marketing activities, education and learning. in particular, I am interested in the following areas:

1. Social Media Marketing
2. Digital Marketing
3. Content Media Marketing
4. Virtual Learning & Virtual Reality HEA/Commercial  applications
5. Augmented Reality and Mixed Reality HEA/Commercial  applications
6. Big Data analysis/ Metrics Analysis

Worked as a Marketing Manager for a number of year in large organisations.

Business Development:
-Prospect for potential new clients.
-Develop and nurture company partnerships & affiliations.
-Research and build relationships with new clients.
-Plan approaches and pitches.
-Work with contract managers to develop proposals for prospective clients.

Marketing Management:
-Creation and implementation of annual marketing strategy
-Branding Strategy Development
-Digital Marketing Strategy development and implementation. (incl. SEO,PPC and Social Media communication development, E-branding)
-Offline Marketing Communication Strategy Development
-Providing Business to Business & Business to consumer marketing support.
-Creation of all marketing material
-Managing annual marketing budget
-Ensure that data is accurately entered and managed within the company’s CRM system.
-Representation at networking events, trade shows and exhibitions
-Liaising with Managing Director and Clients on a daily basis
-Manage media communication channels and creative agencies.

My Research expertise spans over the Marketing Discipline. My research interests within the area of traditional marketing are as follows:

Consumer Behaviour and attitudinal research.

Attitude Change Studies

Neophobia and technophobia in food and food ethics

Genetic modification of organisms in food ,agriculture, energy and medicine.

Consumer Behaviour studies towards challenging new technologies, and challenging ethically studies such as :

1. Genetic modification
2. nanotechnology
3. Transformism

In addition to the above research fields I have developed a personal interest that now is transformed to a research interest in Digital Technologies  and their application in marketing activities, education and learning. in particular, I am interested in the following areas:

1. Social Media Marketing
2. Digital Marketing
3. Content Media Marketing
4. Virtual Learning & Virtual Reality HEA/Commercial  applications
5. Augmented Reality and Mixed Reality HEA/Commercial  applications
6. Big Data analysis/ Metrics Analysis

Currently I am working in   Design development and Implementation of Digital Platforms in Teaching in Higher Education as part of the Digital Development Team in UWS Business & Enterprise School. Concepts in development includes: Digital communications, Edutainment through Gamification and Simulation, Augmented Reality, Student and Faculty creative approach to curriculum delivery & assessment development, Google in Higher Education VLE development among others.

-Develop, Administer & Deliver Digital Marketing modules among other marketing focused modules, at undergraduate & postgraduate level.
-Develop, Administer & Deliver a new Digital Marketing MSc.
-Supervise Student Dissertations at an undergraduate and postgraduate level.
-Promote school activities through various digital platforms.
-Link Business Schools activities with the Industry online.
-Provide marketing expertise through KTPs and other types of consultancy projects.
-Collaborate with fellow research groups locally,nationally and internationally on research projects and output.