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Personal profile

Overview

A marketing specialist and an academic with over 8 + years of marketing research experience varying over different marketing elements. I also possess strong marketing industrial experience through consultation projects involving both SMEs and LEs.

Currently, I am working as a Marketing Lecturer/ Consultant for the University of the West of Scotland. Previously I have been working as a Business Development Manager at Skyform Group and I was responsible for the development & implementation of both online and offline marketing strategies. My industrial and academic experience varies over different marketing specialisations and I have worked extensively with all elements of the marketing mix, both on-line and offline.

My duties in UWS Business School are as follows:

MSc Digital Marketing Programme Leader, MSc International Marketing Management Programme Leader, MSc Creative Branding Programme Leader / Consultant & Researcher

Cross Faculty Digital Development Team: Design develop and Implement Digital Platforms in Teaching in Higher Education as part of the Digital Development Team in UWS Business & Enterprise School. Concepts in development include: Digital communications, Edutainment through Gamification and Simulation, Augmented Reality, Student and Faculty creative approach to curriculum delivery & assessment development, Google in Higher Education VLE development among others.

Summary of duties:

-Develop, Administer & Deliver Digital Marketing modules among other marketing focused modules, at undergraduate & postgraduate level.
-Develop, Administer & Deliver a new Digital Marketing MSc.
-Supervise Student Dissertations at an undergraduate and postgraduate level.
-Promote school activities through various digital platforms.
-Link Business Schools activities with the Industry online.
-Provide marketing expertise through KTPs and other types of consultancy projects.
-Collaborate with fellow research groups locally,nationally and internationally on research projects and output.

Don't hesitate to contact me for any of the above activities.

Area of academic expertise - outline

My Research expertise spans over the Marketing Discipline. My research interests within the area of traditional marketing are as follows:

Consumer Behaviour and attitudinal research.

Attitude Change Studies

Neophobia and technophobia in food and food ethics

Genetic modification of organisms in food ,agriculture, energy and medicine.

Consumer Behaviour studies towards challenging new technologies, and challenging ethically studies such as :

 

  1. Genetic modification
  2. nanotechnology
  3. Transformism

 

In addition to the above research fields I have developed a personal interest that now is transformed to a research interest in Digital Technologies  and their application in marketing activities, education and learning. in particular, I am interested in the following areas:

  1. Social Media Marketing
  2. Digital Marketing
  3. Content Media Marketing
  4. Virtual Learning & Virtual Reality HEA/Commercial  applications
  5. Augmented Reality and Mixed Reality HEA/Commercial  applications
  6. Big Data analysis/ Metrics Analysis

 

Other areas of expertise available for knowledge exchange

Worked as a Marketing Manager for a number of year in large organisations.

Business Development:
-Prospect for potential new clients.
-Develop and nurture company partnerships & affiliations.
-Research and build relationships with new clients.
-Plan approaches and pitches.
-Work with contract managers to develop proposals for prospective clients.

Marketing Management:
-Creation and implementation of annual marketing strategy
-Branding Strategy Development
-Digital Marketing Strategy development and implementation. (incl. SEO,PPC and Social Media communication development, E-branding)
-Offline Marketing Communication Strategy Development
-Providing Business to Business & Business to consumer marketing support.
-Creation of all marketing material
-Managing annual marketing budget
-Ensure that data is accurately entered and managed within the company’s CRM system.
-Representation at networking events, trade shows and exhibitions
-Liaising with Managing Director and Clients on a daily basis
-Manage media communication channels and creative agencies.

Desired research direction

My Research expertise spans over the Marketing Discipline. My research interests within the area of traditional marketing are as follows:

Consumer Behaviour and attitudinal research.

Attitude Change Studies

Neophobia and technophobia in food and food ethics

Genetic modification of organisms in food ,agriculture, energy and medicine.

Consumer Behaviour studies towards challenging new technologies, and challenging ethically studies such as :

 

  1. Genetic modification
  2. nanotechnology
  3. Transformism

 

In addition to the above research fields I have developed a personal interest that now is transformed to a research interest in Digital Technologies  and their application in marketing activities, education and learning. in particular, I am interested in the following areas:

  1. Social Media Marketing
  2. Digital Marketing
  3. Content Media Marketing
  4. Virtual Learning & Virtual Reality HEA/Commercial  applications
  5. Augmented Reality and Mixed Reality HEA/Commercial  applications
  6. Big Data analysis/ Metrics Analysis

 

 

Currently I am working in   Design development and Implementation of Digital Platforms in Teaching in Higher Education as part of the Digital Development Team in UWS Business & Enterprise School. Concepts in development includes: Digital communications, Edutainment through Gamification and Simulation, Augmented Reality, Student and Faculty creative approach to curriculum delivery & assessment development, Google in Higher Education VLE development among others.

 

-Develop, Administer & Deliver Digital Marketing modules among other marketing focused modules, at undergraduate & postgraduate level.
-Develop, Administer & Deliver a new Digital Marketing MSc.
-Supervise Student Dissertations at an undergraduate and postgraduate level.
-Promote school activities through various digital platforms.
-Link Business Schools activities with the Industry online.
-Provide marketing expertise through KTPs and other types of consultancy projects.
-Collaborate with fellow research groups locally,nationally and internationally on research projects and output.

External positions

DMI- Member of the Industry Advisory Council, Digital Marketing Institute

15 Feb 2017 → …

Head of Digital Marketing Strategy - UWS Enterprise Academy

17 Aug 2015 → …

Keywords

  • H Social Sciences (General)
  • Digital Marketing
  • Digital Content Creation
  • PayPer Click Campaigns
  • Content Marketing
  • Social Media Promotion
  • Social CRM
  • Social PPC
  • Virtual Reality In Education
  • Augmented Reality in Education
  • Mixed Reality in Education
  • 360 Video Development
  • 360 Image Development
  • Digital Education
  • Programme Leader
  • Google Suite for Higher Education
  • Digital Marketing Institure
  • Facebook
  • Twitter
  • LinkedIn
  • You Tube
  • Future Education

Fingerprint Fingerprint is based on mining the text of the person's scientific documents to create an index of weighted terms, which defines the key subjects of each individual researcher.

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Research Output 2014 2015

Genetically modified foods: risk assessment, legislation, consumer behavior, and ethics

Varzakas, T. & Tzanidis, T. 22 Sep 2015 Encyclopedia of Food and Health. Caballero, B., Finglas, P. M. & Toldrá , F. (eds.). Elsevier, p. 204–210 7 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

consumption behavior
ethics
legislation
risk assessment
food

Using social media in an educational context to enhance brand loyalty: an exploratory case study

Lacka, E., Stevens, L., Conlan, E. & Tzanidis, T. 14 Jul 2014

Research output: Contribution to conferencePaper

Open Access
Education
Brand loyalty
Social media
Corporate brand
Student perceptions

Prizes

AM2014 Place Marketing and Branding Track Prize

Theofilos Tzanidis (Recipient), 14 Jul 2014

Prize: National/international honour

Place branding
Education
Brand loyalty
Place marketing
Social media
File
Industry
Digital marketing
Managers
Microsoft
Marketing

The Guardian Education Award

Theofilos Tzanidis (Recipient), Matthew Frew (Recipient) & Alan Murray (Recipient), 15 May 2018

Prize: National/international honour

video
education
student
program offering
learning

The Pioneer Awards 2018- Finalist Digital innovation of the Year

Theofilos Tzanidis (Recipient), Matthew Frew (Recipient) & Alan Murray (Recipient), 7 Sep 2018

Prize: National/international honour

File
innovation
video
student
program offering
learning

Activities 2014 2018

Scotland China Education Network

Tzanidis, T. (Visiting researcher), Frew, M. (Visiting researcher)
30 Jan 2018

Activity: Visiting an external academic institution

Imperial College of Business Studies

Frew, M. (Visiting researcher), Tzanidis, T. (Visiting researcher), Kirstin Ledger (Visiting lecturer)
10 Feb 201818 Feb 2018

Activity: Visiting an external academic institution

YMCA -Youth Educational Board Singapore

Frew, M. (Visiting researcher), Tzanidis, T. (Visiting researcher)
5 May 201818 May 2018

Activity: Visiting an external academic institution

Developing Website, Social media and Content communication for Group on Men's Violence Against Women and Children

Tzanidis, T. (Consultant), Frew, M. (Consultant), Waiyin Hatton (Advisor), Kirstin Ledger (Consultant)
8 May 201717 Sep 2017

Activity: Consultancy

SCVO Research: Design

Tzanidis, T. (Advisor), Kirstin Ledger (Consultant)
13 Mar 2017

Activity: Consultancy

Press / Media