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Russell Campbell

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Personal profile

Current research activities

Currently undertaking an investigative project involving a marketing consultancy business

Area of academic expertise - outline

Russell has contributed to practitioner magazines and has written several articles for the Scottish quality press.

These applied research pieces have focused on topics such as place branding, international marketing, philanthropy and legal changes in relation to digital marketing.  

Desired research direction

Production of applied research outputs in the quality press and practitioner publications.

Target collaborative companies

Marketing consultancy business currently under investigation

Target collaborative organisations

Renfrewshire Chamber of Commerce

Other areas of expertise available for knowledge exchange

Provision of short courses on effective selling, negotiation and copywriting within marketing communications 

Fingerprint Fingerprint is based on mining the text of the person's scientific documents to create an index of weighted terms, which defines the key subjects of each individual researcher.

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Press / Media

Online advertising

Russell Campbell

18/12/15

1 media contribution

Press/Media: Expert Comment

Charity funding

Russell Campbell

8/03/10

1 media contribution

Press/Media: Expert Comment