Current research activities
Currently undertaking an investigative project involving a marketing consultancy business
Area of academic expertise - outline
Russell has contributed to practitioner magazines and has written several articles for the Scottish quality press.
These applied research pieces have focused on topics such as place branding, international marketing, philanthropy and legal changes in relation to digital marketing.
Desired research direction
Production of applied research outputs in the quality press and practitioner publications.
Target collaborative companies
Marketing consultancy business currently under investigation
Target collaborative organisations
Renfrewshire Chamber of Commerce
Other areas of expertise available for knowledge exchange
Provision of short courses on effective selling, negotiation and copywriting within marketing communications