Personal profile
Overview
- Senior Lecturer in Enterprise, School of Business and Creative Industries
- Director - Transformative Enterprise Research Group (TERG)
- DBA Programme Leader
- Visiting Professor
- CBS International Business School, Germany
- Visiting Scholar
- University College Cork, Republic of Ireland
- Scottish Lead - IdÉA Hub
- University College Cork, Republic of Ireland
- ScholarGPS® ranked in global top 100 of entrepreneurship education researchers (top 1%), and top 10% globally in entrepreneurship.
- Senior Fellow - Advance HE (SFHEA)
- CMBE Recognised (Chartered Association of Business Schools)
- Recognised Research Supervisor (UKCGE)
- DipHE (SFEDI) - Business and Enterprise Support
- Associate (& Guest) Editor - Baltic Journal of Management
- Associate Editor - International Journal of Management Education
- Associate Editor - Journal of Intellectual Capital
- Associate Editor - Journal of Perspectives in Applied Academic Practice
- Review Editor - Technovation
- Guest Editor - International Journal of Entrepreneurial Behaviour & Research
- Editorial Board Member - International Journal of Intellectual Property Management
- Research Supervisor - UWS, HAW Hamburg, University of Stirling
- External Examiner
- University of Aberdeen (2021 - 2026)
- University of the Highlands and Islands (2021 - 2026)
- Cardiff University (International Study Centre) (2025 - date)
- University of Worcester (2026 - date)
- Board Member - CMBE Professional Standards Board, Chartered Association of Business Schools
- Judge with Converge Challenge UK
- Business Consultant with Elevator UK
- Expert Member of the Entrepreneurial Mindset Network
- Working Group Member (Economy) - Global Compassion Coalition
Dr Robert James Crammond is a Senior Lecturer in Enterprise and Director of the Transformative Enterprise Research Group (TERG) at the University of the West of Scotland (UWS). Dr Crammond is also a Visiting Professor of Entrepreneurship at CBS International Business School, Germany.
Originally from an accountancy background, his academic interests now lie in enterprise and entrepreneurship education, and progressing contemporary, enterprise-centric stakeholder theory.
To date, he has presented at numerous international conferences and published in many journals including the Baltic Journal of Management, Journal of International Management, Journal of Intellectual Capital, International Journal of Intellectual Property Management, and Education + Training, with a focus on the educational and industrial contexts associated with entrepreneurship.
In early 2020, he released his debut book with Palgrave Macmillan, which focuses on Advancing Entrepreneurship Education within Universities, appreciating aspects of teaching delivery and institutional support.
Dr Crammond also supervises a number of doctoral studies, and is an editorial board member and reviewer for multiple journals spanning entrepreneurship behaviour and education, management, intellectual capital and property management, knowledge management, and teaching practice fields.
From 2018, Dr Crammond has been involved in a national, cross-university ‘Scale Up’ project, aiming to implement an educational and training programme for Scottish businesses.
A Senior Fellow of the Higher Education Academy (SFHEA) and Management and Business Educator (CMBE), Dr Crammond also teaches and coordinates across many disciplines, including subjects such as organisational behaviours and stakeholder relationships, leadership theory and practice, human resource management, organisational development, and addressing business and managerial research skills.
He currently leads, or is involved in, a number of CPD consultancy, knowledge transfer, and small business projects across many sectors. A business mentor and occasional keynote speaker, he champions enterprising initiatives connecting national business support, incubation, or accelerator programmes with UWS staff and students. He is also a regular research supervisor and external examiner with several Scottish universities.
Dr Crammond has written for several higher education and business-specific publications, and news media, including: Advance HE, Chartered Association of Business Schools (CABS), Daily Record, EconoTimes, the Entrepreneurial Mindset Network, the European Financial Review, the Higher Education Policy Institute (HEPI), HE Professional, The Irish News, Paisley Daily Express, Research Features, Scottish Credit and Qualifications Framework (SCQF), the Small Business Charter, The Sun, The Conversation, The Herald, Times Higher Education, and Wonkhe.
His second book, titled 'Entrepreneurship and Universities: Pedagogical Perspectives and Philosophies', was released in 2023 with Palgrave Macmillan. His third book, titled 'Entrepreneurship: Institutions, People and Culture' will be released soon with Routledge.
A co-edited book, titled 'Entrepreneurship Education and Internationalisation: Case, Collaborations and Contexts', was released in 2024 with Routledge.
Consultancy
• Help to Grow: Management Programme – (Session Host and Facilitator, since 2022)
• Knowledge Transfer Partnerships – 2 projects since September 2021 (> £400k); one completed with ‘outstanding’ award (2024)
Grant and Income Generative Activity
• Successful UWS Crucible Application – Autumn 2020 (£5,000)
Enterprise Education Programme. Collaborative project: UWS & Jordan partner (HPC)
• UCC College Cork, Ireland & CUBS – invited subject area contributor (1 million Euros)
• Vice Chancellor PhD Studentship (as Lead Supervisor) – awarded (2024 – 2027)
• International Summer School Programme (since 2018, approximately £25,000 per cohort)
• CPD Courses (estimated income of around £4,000 per course per cohort/term)
• Help to Grow: Management Programme, Session Lead since 2022 – cohorts totalling over £150,000.
Reviewer Commitments
Administrative Sciences, Baltic Journal of Management, Behavioural Sciences, Cogent Education, Education Sciences, Education + Training. Humanities & Social Sciences Communications, The International Journal of Entrepreneurship and Innovation, IEEE Engineering Management Review, International Journal of Entrepreneurship Behaviour & Research, International Journal of Innovation Studies, International Journal of Intellectual Property Management, International Journal of Management Education, Journal of Higher Education Service Science and Management, Journal of Intellectual Capital, Journal of the Knowledge Economy, Journal of Knowledge Management, Journal of Perspectives in Applied Academic Practice, Journal of Strategy and Management, Review of Managerial Science, Societies, Sustainability, Qeios.
Overall, Dr Crammond aims to encourage enterprising, value-creative behaviour, in developing associated skill-sets and equipping students towards careers and business ventures.
Other institutional roles
- UWS Senate Member: Appeals Committee
- Academic Integrity Panel Member
- Academic Rep. School Board
- Member - Teaching & Learning Forum (SBCI)
- Internal Panel Member – Programme validations (cross school)
Area of academic expertise - outline
- Entrepreneurship
- Entrepreneurship Education
- Higher Education
- Innovation & Change Management
- Small and Medium Enterprises (SMEs)
- Stakeholder Theory, Engagement and Development, within the HE Context
- Organisational Restructuring (M&As)
Current research activities
- Entrepreneurship & Entrepreneurship Education
- Teaching and Learning Entrepreneurship within HE
- Stakeholder Theory, Engagement and Development
- SME
- (Digital) Business Transformation
Desired research direction
- Learner-centric, Enterprise-focussed Curriculum Design
- Empirical studies (Longitudinal) of Experiential Learning within the Scottish HE context
- Stakeholder Profiling and Theory to Practice Application
- International Entrepreneurship Education
Target collaborative organisations
- Scottish Government
- Education Scotland
- European Commission & UNESCO
- Elevator
- Converge
- Princes Trust
- Business Gateway
- Universities Scotland
- EEUK - Enterprise Educators
Other areas of expertise available for knowledge exchange
- Enterprise
- Enterprise Education Programmes
- Higher Education & Policy
- Innovation & Change Management
- Organisational Development
- Small Business Development
- Stakeholder Management
External positions
External Examiner, University of Aberdeen
1 Oct 2021 → 31 Dec 2026
External Examiner, University of the Highlands and Islands
1 Sept 2021 → 31 Oct 2025
Dissertation Supervisor, University of Stirling
14 Jun 2021 → …
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 1 No Poverty
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SDG 4 Quality Education
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SDG 8 Decent Work and Economic Growth
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SDG 9 Industry, Innovation, and Infrastructure
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SDG 10 Reduced Inequalities
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SDG 11 Sustainable Cities and Communities
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Collaborations and top research areas from the last five years
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Applied Practices and Emerging Perspectives Towards Entrepreneurship Education: Approaches, Outcomes, and Advances
Crammond, R. J. (Editor), Murray, T. (Editor) & Bell, R. (Editor), 19 May 2026, Cheltenham: Edward Elgar Publishing Ltd. 336 p.Research output: Book/Report › Book
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Call for Evidence - UK Parliament: Small Business Strategy
Crammond, R., Russell, W., Chinnasamy, J. & Sobhan, N., 11 Feb 2026, 10 p.Research output: Book/Report › Commissioned report
Open AccessFile6 Downloads (Pure) -
Foreword
Crammond, R., 31 May 2026, Cases on Entrepreneurship Education and Training in Emerging Markets. Stouraitis, V. (ed.). Edward Elgar Publishing Ltd.Research output: Chapter in Book/Report/Conference proceeding › Foreword/postscript
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From concept to creation: a structured, cross-disciplinary pathway for embedding entrepreneurial education at UWS
Crammond, R. J. & Coyle, P., 7 Apr 2026, (Accepted/In press) Case Studies on Embedding Entrepreneurial Education Across Scotland. Fowle, M. & Gedeon, S. (eds.). Edinburgh: Merchiston PublishingResearch output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
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Managing innovative circular ecosystems: the role of artificial intelligence
Crammond, R. & Caputo, F., 3 Jan 2026, Strategic Pivot of Artificial Intelligence: A Management and Entrepreneurial Perspective. Pironti, M., Scuotto, V. & Iaia, L. (eds.). Springer Cham, p. 71-89 19 p. (Springer Texts in Business and Economics).Research output: Chapter in Book/Report/Conference proceeding › Chapter
Prizes
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Awarded funding for PhD (Entrepreneurship Education - Studentship) studies.
Crammond, R. (Recipient), 1 Oct 2013
Prize: Other distinction
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BAcc (Hons) First Class Honours - with Distinction
Crammond, R. (Recipient), 2011
Prize: Other distinction
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Finalist in the Outstanding Student Support Award (Academic experience) category for UKCISA’s
Omeihe, I. (Recipient), Olusegun, O. (Recipient), Ullah, M. (Recipient), Ahmad, S. (Recipient), Pershina, E. (Recipient), Crammond, R. (Recipient), Azzi, S. (Recipient) & Omeihe, K. (Recipient), 24 Sept 2025
Prize: National/international honour
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MSc Court Medal (International Financial Management)
Crammond, R. (Recipient), 2013
Prize: Prize (including medals and awards)
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MSc with Distinction (International Financial Management)
Crammond, R. (Recipient), 2013
Prize: Other distinction
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British Academy of Management (External organisation)
Crammond, R. (Member)
2015 → …Activity: Membership › Membership of network
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British Education Studies Association (BESA) (External organisation)
Crammond, R. (Member)
2014 → …Activity: Membership › Membership of network
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'10th Annual Research Student Conference 2014', University of the West of Scotland.
Crammond, R. (Speaker)
1 May 2014Activity: Participating in or organising an event › Participation in conference
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Higher Education Institutional Research - HEIR Network (HEIR) (External organisation)
Crammond, R. (Member)
2014 → …Activity: Membership › Membership of network
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National Association of College and University Entrepreneurs (External organisation)
Crammond, R. (Member)
2014 → …Activity: Membership › Membership of network
Press/Media
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Write a business plan for a university spin-out company
1/04/26
1 Media contribution
Press/Media: Expert Comment
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University-based CPD and the emergence of entrepreneurial leaders
9/09/25
1 Media contribution
Press/Media: Expert Comment
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How to position entrepreneurship as a graduate skill
19/08/25
1 Media contribution
Press/Media: Expert Comment
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The Role of Apprenticeships: Cultivating an Entrepreneurial Mindset in UK Higher Education
Crammond, R., Gillon, G. & Martin, A.
13/06/25
1 Media contribution
Press/Media: Expert Comment
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Beyond the lecture hall: How CMBE shapes the future of business education
4/06/25
1 Media contribution
Press/Media: Expert Comment