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Personal profile


  • Lecturer in Management, School of Business and Creative Industries
  • Programme Leader (BA (Hons) Business)
  • Research Supervisor
  • Personal Tutor - Undergraduate Programmes

Dr Robert James Crammond is a Lecturer in Management, and Programme Leader (BA (Hons) Business) at the University of the West of Scotland. Originally from an accountancy background, his academic interests now lie in enterprise and entrepreneurship education, and progressing contemporary, enterprise-centric stakeholder theory.

          To date, he has presented at numerous international conferences and published in many journals including the Baltic Journal of Management and Education + Training, with a focus on the educational and industrial contexts associated with entrepreneurship. Additionally, in early 2020, he released his debut book with Palgrave Macmillan, which focuses on Advancing Entrepreneurship Education within Universities, appreciating aspects of teaching delivery and institutional support. Dr Crammond also supervises a number of doctoral studies, and is an editorial board member and reviewer for multiple journals spanning entrepreneurship behaviour and education, management, intellectual capital and property management, knowledge management, and teaching practice fields.

          From 2018, Dr Crammond has been involved in a national, cross-university ‘Scale Up’ project, aiming to implement an educational and training programme for Scottish businesses.

          A Fellow of the Higher Education Academy (FHEA) and Management and Business Educator (CMBE), Dr Crammond also teaches and coordinates across many disciplines, including subjects such as organisational behaviours and stakeholder relationships, leadership theory and practice, human resource management, organisational development, and addressing business and managerial research skills. Currently, he is redeveloping the BA Business programme, in embedding future streams of enterprise and employability courses and content. Overall, Dr Crammond aims to encourage enterprising, value-creative behaviour, in developing associated skill-sets and equipping students towards careers and business ventures.

Area of academic expertise - outline

  • Entrepreneurship
  • Entrepreneurship Education
  • Small and Medium Enterprises (SMEs)
  • Stakeholder Theory, Engagement and Development, within the HE Context
  • Organisational Restructuring (M&As)

Current research activities

  • Entrepreneurship & Entrepreneurship Education
  • Teaching and Learning Entrepreneurship within HE
  • Stakeholder Theory, Engagement and Development

Desired research direction

  • Learner-centric, Enterprise-focussed Curriculum Design
  • Empirical studies (Longitudinal) of Experiential Learning within the Scottish HE context
  • Stakeholder Profiling and Theory to Practice Application
  • International Entrepreneurship Education

Target collaborative organisations

  1. Scottish Government
  2. Education Scotland
  3. European Commission & UNESCO

Other areas of expertise available for knowledge exchange

  • Enterprise
  • Enterprise Education Programmes
  • Small Business
  • Organisational Development



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