20142019

Research output per year

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Research Output

  • 9 Conference contribution
  • 1 Paper
  • 1 Presentation
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Conference contribution
2019

Determinants of social media marketing adoption in a major telecom multinational corporation in Greece: an internal and external perspective

Chroni, Z. M. & Balaraman, P., 2 Jul 2019, Academy of Marketing Conference: 'When You Tire of Marketing You Tire of Life': 52nd Annual Conference Proceedings, 2 - 4 July 2019. Academy of Marketing, p. 61-62 2 p. 233

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Leadership skills in the higher education sector: a study of Scotland

Harrison, C., Collins, S., Gilardi, M., Reilly, C. A., Valentin, S., Balaraman, P. & Papadopoulou, C., 5 Sep 2019, British Academy of Management (BAM) 2019 Conference. British Academy of Management, 9 p. 437

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Open Access
File
22 Downloads (Pure)

Social media marketing: the impact of gender in the experience of Muslim entrepreneurs in the UK food industry

Sohail, M., Balaraman, P. & Telford, N., 2 Jul 2019, Academy of Marketing Conference: 'When You Tire of Marketing You Tire of Life': 52nd Annual Conference Proceedings, 2 - 4 July 2019. Academy of Marketing, p. 76-76 1 p. 315

Research output: Chapter in Book/Report/Conference proceedingConference contribution

What influence do digital technologies have on service quality in the U.K. promotional merchandise industry?

Conlan, E. A., Balaraman, P. & Tarbert, H., 5 Sep 2019, BAM2019 Conference Proceedings. British Academy of Management, 10 p. 759

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Open Access
File
59 Downloads (Pure)
2018

Adoption and use of social media by business-to-business SMEs in Greece

Chroni, M. Z. & Balaraman, P., 4 Sep 2018, British Academy of Management Annual Conference 2018 : Driving Productivity in Uncertain and Challenging Times. British Academy of Management, p. 1-9 9 p. 818

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Open Access

The role of both genders male and female muslim entrepreneurships in the digital marketing

Sohail, M. & Balaraman, P., 4 Sep 2018, British Academy of Management Annual Conference 2018 : Driving Productivity in Uncertain and Challenging Times. 2018 ed. British Academy of Management, p. 1-12 12 p. 1035

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Open Access
File
1 Downloads (Pure)
2017

Decision-making process of Indian students for UK higher education - insight on factors influencing the decision

Kadali, R. & Balaraman, P., 5 Sep 2017, Proceedings of the 31st Annual Conference of the British Academy of Management: Re-connecting management research with the disciplines: Shaping the research agenda for the social sciences, Warwick Business School, 5-7 September 2017. British Academy of Management, p. 1-24 24 p. 964

Research output: Chapter in Book/Report/Conference proceedingConference contribution

2015

A framework for examining international students’ recruitment from B2B relationship perspective

Huang, X., Balaraman, P. & Tarbert, H., 2015, Ideas in Marketing: Finding the New and Polishing the Old: Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Kubacki, K. (ed.). Springer, p. 460-460 1 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

Research output: Chapter in Book/Report/Conference proceedingConference contribution

2014

An insight into the use of CRM in the UAE banking sector for attracting, retaining and enhancing customer relationship

Balaraman, P., Tarbert, H., Alkhatib, A. H. & Saqr, K. SA., 2014, Proceedings of the Australian Academy of Business and Social Sciences Conference 2014. Wahid, A. N. M. & Amaro, C. R. (eds.). Australian Academy of Business and Social Sciences, 18 p.

Research output: Chapter in Book/Report/Conference proceedingConference contribution