Dr Polly Sokolova is a Lecturer in Marketing. She recently completed her PhD in Marketing from the University of Essex as a recipient of University of Essex Doctoral Scholarship. She also holds two master’s degrees: MSc Marketing and Brand Management and MRes Management and Organisation.
Area of academic expertise - outline
- Consumer Behaviour
- Consumer Psychology
- Mental Imagery
Current teaching activities and interests
- Visual Communication and Fluency Theory
- Mental Imagery and Consumer Purchase Intentions
- Luxury Brand Communication on Social Media
Target collaborative companies
Polly worked as a branding and marketing consultant for over 4 years in the UK and Bulgaria. She is open to work collaboratively with some companies in UK and abroad on brand communication and marketing activities.