Personal profile
Overview
Dr Polly Sokolova is a Lecturer in Marketing. She recently completed her PhD in Marketing from the University of Essex as a recipient of University of Essex Doctoral Scholarship. She also holds two master’s degrees: MSc Marketing and Brand Management and MRes Management and Organisation.
Area of academic expertise - outline
- Consumer Behaviour
- Consumer Psychology
- Branding
- Fluency
- Mental Imagery
Current teaching activities and interests
- Visual Communication and Fluency Theory
- Mental Imagery and Consumer Purchase Intentions
- Luxury Brand Communication on Social Media
Target collaborative companies
Polly worked as a branding and marketing consultant for over 4 years in the UK and Bulgaria. She is open to work collaboratively with some companies in UK and abroad on brand communication and marketing activities.
Fingerprint
Dive into the research topics where Polina Sokolova is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
- 1 Similar Profiles