Research output per year

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Personal profile


I am an entrepreneurial marketer with a special interest in social enterprise and marketing. I possess experience running community development organisations as part of regeneration schemes. I also serve on the Executive Committee of the Academy of Marketing as Treasurer.

Area of academic expertise - outline

My PhD examines micro enterprise brand narratives within the creative industries, specically Scottish Craft. I am interested in how very small - often one-person businesses - can create powerful brand value and how this is reflected in owner-manager lifestory. I have combined an interest in the creative sector with preliminary studies of how art and cultural projects are used in areas of multiple deprivation. Most recently I have been examining the role of third-sector organisations in community regeneration and how entrepreneurial marketing contributes to change and development.

Current research activities

I am currently working on an edited volume The Edward Elgar Research Handbook of Entrepreneurial Marketing.

Desired research direction

I aim to build research around the broad theme of social entrepreneurial marketing with specific reference to poverty reduction, economic development and community regeneration. I will retain an interest in cultural issues in marketing and entrepreneurship.

Target collaborative companies


Target collaborative organisations

Housing and Regeneration Directorate, Scottish Government. Scottish Enterprise. Academy of Marketing.

Other areas of expertise available for knowledge exchange

I have worked in enterprise development, training, and public private partnerships and am be keen to contribute to new forms of successful collaborative working that fits in with my preferred reserch settings - cultural and/ or area regneration.

External positions

Treasurer, Academy of Marketing

8 Dec 2015 → …

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Research Output

Handbook of Entrepreneurship and Marketing

Fillis, I. (ed.) & Telford, N. (ed.), 31 Jul 2020, Cheltenham: Edward Elgar Publishing. 480 p.

Research output: Book/ReportBook

  • Social media marketing: the impact of gender in the experience of Muslim entrepreneurs in the UK food industry

    Sohail, M., Balaraman, P. & Telford, N., 2 Jul 2019, Academy of Marketing Conference: 'When You Tire of Marketing You Tire of Life': 52nd Annual Conference Proceedings, 2 - 4 July 2019. Academy of Marketing, p. 76-76 1 p. 315

    Research output: Chapter in Book/Report/Conference proceedingConference contribution

  • Making it in London and Scotland: a comparison of creative identities in career development and brand building

    Preece, C. & Telford, N., 11 Jul 2013, p. 1-6. 6 p.

    Research output: Contribution to conferencePaper

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