Keyphrases
Small to Medium Size Enterprises
100%
Partial Least Squares Structural Equation Modeling (PLS-SEM)
92%
Structural Relationship
69%
Improvisational Creativity
62%
Exploratory Learning
53%
Learning Strategies
53%
Partial Least Squares Path Modeling (PLS-PM)
50%
Continuance Intention
48%
Compositional Creativity
47%
Brand Personality
40%
Experiential Value
40%
Fuzzy-set Qualitative Comparative Analysis (fsQCA)
40%
Design Methodology
39%
Malaysia
32%
Moderation Analysis
29%
Organizational Structure
28%
Knowledge Quality
26%
Online Shopping Behavior
26%
Brand Involvement
26%
Job Satisfaction
26%
Sensemaking
26%
App Store
26%
Information Communication Technology
26%
Group Analysis
25%
Moderating Effect
24%
Organizational Culture
24%
Covariance-based Structural Equation Modeling (CB-SEM)
22%
Brand Loyalty
20%
Smartphone App
20%
Product Type
20%
Word-of-mouth Communication
20%
Technology Characteristics
20%
Marketing Strategy
19%
Continuous Usage Intention
19%
Consumer Brand Identification
18%
Creative Abilities
18%
Modeling Approach
18%
Retailers
18%
Need for Uniqueness
17%
Second-hand Product
17%
Eco-consciousness
17%
Online Shopping
17%
SMEs
17%
Task Characteristics
17%
Gender Roles
17%
Moderating Role
17%
Task-technology
17%
Moderator Variables
17%
Social Media
16%
Consumer Purchase
16%
Social Sciences
Small and Medium-Sized Enterprise
99%
Structural Equation Modeling
83%
Structural Model
58%
Learning Strategy
53%
Comparative Analysis
40%
Brand Loyalty
40%
Brand Personality
35%
Price
35%
Malaysia
34%
Advertising
33%
Variance
29%
Information and Communication Technologies
26%
Socialization
26%
Knowledge Management
26%
Escapism
26%
Administrative Structure
25%
Brand Equity
21%
Culture of Work
20%
Hypothesis Testing
18%
French
17%
Consciousness
17%
Information Technology
17%
Distribution Strategy
16%
Fringe Benefits
15%
Innovation Capability
15%
Scanning Electron Microscopy
13%
Consumer Behavior
13%
Mobile Phones
13%
Social Commerce
13%
Internet Marketing
13%
Co-Worker
13%
Department Store
13%
Mediation Analysis
13%
Organizational Commitment
13%
Job Performance
13%
Public Sector
13%
Media Industry
13%
Risk Perception
13%
Iran
13%
Country of Origin Effects
13%
Hedonic Product
13%
Service Industries
13%
Web 2.0
13%
International Business
13%
Consumer Good
13%
Cultural Factor
13%
Resource Based View
13%
Tourism
13%
Consumer Attitude
13%
German
13%