Dr Naser Valaei is an MBA Supervisor at School of Business and Creative Industries, University of the West of Scotland, London, UK and Senior Lecturer in Digital Marketing in Liverpool Business School, Liverpool John Moores University. Previously he was Postdoctoral Researcher in Digital Marketing at KEDGE Business School, Bordeaux, France and Assistant Professor in Marketing at Department of Marketing, Sunway University Business School, Sunway University, Malaysia. His research has been published in several journals such as Journal of Business Research, Computers in Human Behavior, Information Technology & People, Technology Analysis & Strategic Management, Industrial Management & Data Systems, Journal of Enterprise Information Management, Journal of Retailing & Consumer Services, Business Process Management Journal, Marketing Intelligence & Planning, VINE, the International Review of Retail, Distribution, and Consumer Research, Journal of Relationship Marketing, among others. He is an Associate Editor of the Asia-Pacific Journal of Business Administration and sits at the editorial board of Journal of Promotion Management. He also serves as a reviewer to several refereed journals such as Computers in Human Behavior, Journal of Business Research, Technovation, Information Technology & People, and Tourism Management. Dr Naser has research interests in marketing and digital marketing and would welcome inquiries for doctoral research in these areas.