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Matthew Frew


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Personal profile

Area of academic expertise - outline

Dr Matt Frew is a Senior Lecturer in Enterprise and Transformational Technologies within the School of Business and Enterprise at the University of the West of Scotland. As a social theorist, often what is called a ‘futurologist’ in the USA, Matt specialises in how phenomenon and trends in digital, social and transformational DARQ technologies are challenging and changing how we work, learn and live. Matt’s work focuses on how this age of accelerating techno-culture is revolutionising the structuring relations of space, time and our embodied condition. We are living in an unprecedented time where technological integration produces the conditions for extended reality enabling us to place shift, engage in immersive multi-sensory experiences that accelerate a trans-human shift where we will re-live, re-shaping or re-create the self.

Current research activities

Current research includes:

Sport Events, Space and the ‘Live City’: The Case of Glasgow 2014 Commonwealth Games

Future Events & Techno-Culture: Dreamscapes or Dark Fantasy?

Cultural Capital and the Commodification of Violence: more than a ‘game’? 

Researching events in the wild: From context to critique


Area of academic expertise - outline

Socio-cultural theory, philosophy, futurology, digital and social media, transformational technologies

Desired research direction

Developing enterprise education and the creative and cultural industries with critical applications of digital, social and transformation technologies 

Target collaborative companies

Through the Enterprise Academy I lead organisational collaborations are an ongoing and multiple activity.  However, for targeted for collaborative work Google is the primary company  

Target collaborative organisations

Again via the Enterrpise Academy we work with many organisations.  Currently working with Edinburgh Leisure, Entrepreneurial Spark, PSP Media

Other areas of expertise available for knowledge exchange

Additional areas of interest include digital marketing, sport, dance, arts, health and fitness, adventure recreation, events and festivity.

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business education Social Sciences
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techno culture Social Sciences
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Research Output 2000 2017

Future events & techno-culture: dreamscapes or dark fantasy?

Frew, M., 1 Jun 2017, Events Studies: Theory, Research and Policy for Planned Events. Getz, D. & Page, S. J. (eds.). 3 ed. London: Routledge, p. 47-52

Research output: Chapter in Book/Report/Conference proceedingOther chapter contribution

Expert Testimony
19 Citations (Scopus)

From Fan Parks to Live Sites: mega events and the territorialisation of urban space

McGillivray, D. & Frew, M., 1 Nov 2015, In : Urban Studies. 52, 14, p. 2649-2663 15 p., 52.

Research output: Contribution to journalArticle

The brand in music: entrepreneurship, emotion and engagement

Frew, M. & McPherson, G., 17 Dec 2015, Music Entrepreneurship. Dumbreck, A. & McPherson, G. (eds.). Bloomsbury Publishing plc

Research output: Chapter in Book/Report/Conference proceedingChapter

Disruptive Desire: Digital Dreaming in the Fantasy of Festivity

Frew, M., 2014.

Research output: Contribution to conferenceAbstract

Scotland in 2025: dependent or independent event nation?

Frew, M., McGillivray, D. & McPherson, G., 21 Aug 2014, The Future of Events & Festivals. Yeoman, I., Robertson, M., McMahon-Beattie, U., Smith, K. A. & Backer, E. (eds.). Routledge, p. 55-66 (Routledge Advances in Event Research Series).

Research output: Chapter in Book/Report/Conference proceedingChapter


Collaborating Award for Teaching Excellence: Accelerated and Immersive Education

Matthew Frew (Recipient), Alan Murray (Recipient) & Theofilos Tzanidis (Recipient), 5 Aug 2019

Prize: National/international honour


The Guardian Education Award

Matthew Frew (Recipient), Theofilos Tzanidis (Recipient) & Alan Murray (Recipient), 15 May 2018

Prize: National/international honour

program offering

The Pioneer Awards 2018- Finalist Digital innovation of the Year

Matthew Frew (Recipient), Theofilos Tzanidis (Recipient) & Alan Murray (Recipient), 7 Sep 2018

Prize: National/international honour

program offering

Activities 2015 2019

Business Futures: From Digital to DARQ Transformations

Matthew Frew (Speaker)
16 May 2019

Activity: Talk or presentationInvited talk

iPredator to Virtual Stalker: Rise of DARQ Dreamworlds

Matthew Frew (Speaker)
6 Nov 2019

Activity: Talk or presentationInvited talk

Future Events: ExpereinceXR

Matthew Frew (Speaker)
31 Jan 2019

Activity: Talk or presentationInvited talk

YMCA -Youth Educational Board Singapore

Matthew Frew (Visiting researcher), Theofilos Tzanidis (Visiting researcher)
5 May 201818 May 2018

Activity: Visiting an external institutionVisiting an external academic institution

Scotland China Education Network

Theofilos Tzanidis (Visiting researcher), Matthew Frew (Visiting researcher)
30 Jan 2018

Activity: Visiting an external institutionVisiting an external academic institution

Press / Media

Cyber stalking: the iPredator

Matthew Frew


1 item of Media coverage

Press/Media: Expert Comment


deliberative democracy
social reality
Social media
Business to business
Social media marketing
media trust
social media