Matthew Frew
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Research activity per year

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Personal profile

Area of academic expertise - outline

Dr Matt Frew is a Senior Lecturer in Enterprise and Transformational Technologies within the School of Business and Enterprise at the University of the West of Scotland. As a social theorist, often what is called a ‘futurologist’ in the USA, Matt specialises in how phenomenon and trends in digital, social and transformational DARQ technologies are challenging and changing how we work, learn and live. Matt’s work focuses on how this age of accelerating techno-culture is revolutionising the structuring relations of space, time and our embodied condition. We are living in an unprecedented time where technological integration produces the conditions for extended reality enabling us to place shift, engage in immersive multi-sensory experiences that accelerate a trans-human shift where we will re-live, re-shaping or re-create the self.

Current research activities

Current research includes:

Sport Events, Space and the ‘Live City’: The Case of Glasgow 2014 Commonwealth Games

Future Events & Techno-Culture: Dreamscapes or Dark Fantasy?

Cultural Capital and the Commodification of Violence: more than a ‘game’? 

Researching events in the wild: From context to critique


Area of academic expertise - outline

Socio-cultural theory, philosophy, futurology, digital and social media, transformational technologies

Desired research direction

Developing enterprise education and the creative and cultural industries with critical applications of digital, social and transformation technologies 

Target collaborative companies

Through the Enterprise Academy I lead organisational collaborations are an ongoing and multiple activity.  However, for targeted for collaborative work Google is the primary company  

Target collaborative organisations

Again via the Enterrpise Academy we work with many organisations.  Currently working with Edinburgh Leisure, Entrepreneurial Spark, PSP Media

Other areas of expertise available for knowledge exchange

Additional areas of interest include digital marketing, sport, dance, arts, health and fitness, adventure recreation, events and festivity.

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 3 - Good Health and Well-being
  • SDG 16 - Peace, Justice and Strong Institutions


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