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Matthew Frew


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Personal profile

Area of academic expertise - outline

Dr Frew is a Senior Lecturer in the UWS School of Business & Enterprise.  He comes to academia with over 15 years’ industrial experience across the cultural and creative industries.  His specialism and expertise lies in applying socio-cultural analysis with digital, social and transformational technologies to develop and enhance innovation, enterprise and business growth.  Current work focuses how ubiquitous, convergent, augmented and virtual technologies are challenging traditional business practices, product development and promotion in an accelerated age where consumer engagement, and demands for immersive multi-sensory experiences, are in constant flux.

Current research activities

Current research includes:

Sport Events, Space and the ‘Live City’: The Case of Glasgow 2014 Commonwealth Games

Future Events & Techno-Culture: Dreamscapes or Dark Fantasy?

Cultural Capital and the Commodification of Violence: more than a ‘game’? 

Researching events in the wild: From context to critique


Area of academic expertise - outline

Socio-cultural theory, philosophy, futurology, digital and social media, transformational technologies

Desired research direction

Developing enterprise education and the creative and cultural industries with critical applications of digital, social and transformation technologies 

Target collaborative companies

Through the Enterprise Academy I lead organisational collaborations are an ongoing and multiple activity.  However, for targeted for collaborative work Google is the primary company  

Target collaborative organisations

Again via the Enterrpise Academy we work with many organisations.  Currently working with Edinburgh Leisure, Entrepreneurial Spark, PSP Media

Other areas of expertise available for knowledge exchange

Additional areas of interest include digital marketing, sport, dance, arts, health and fitness, adventure recreation, events and festivity.

Fingerprint Fingerprint is based on mining the text of the person's scientific documents to create an index of weighted terms, which defines the key subjects of each individual researcher.

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Research Output 2000 2017

Future events & techno-culture: dreamscapes or dark fantasy?

Frew, M. 1 Jun 2017 Events Studies: Theory, Research and Policy for Planned Events. Getz, D. & Page, S. J. (eds.). 3 ed. London: Routledge, p. 47-52

Research output: Chapter in Book/Report/Conference proceedingOther chapter contribution

Expert Testimony

The brand in music: entrepreneurship, emotion and engagement

Frew, M. & McPherson, G. 17 Dec 2015 Music Entrepreneurship. Dumbreck, A. & McPherson, G. (eds.). Bloomsbury Publishing plc

Research output: Chapter in Book/Report/Conference proceedingChapter

Disruptive Desire: Digital Dreaming in the Fantasy of Festivity

Frew, M. 2014

Research output: Contribution to conferenceAbstract

Scotland in 2025: dependent or independent event nation?

Frew, M., McGillivray, D. & McPherson, G. 21 Aug 2014 The Future of Events & Festivals. Yeoman, I., Robertson, M., McMahon-Beattie, U., Smith, K. A. & Backer, E. (eds.). Routledge, p. 55-66 (Routledge Advances in Event Research Series)

Research output: Chapter in Book/Report/Conference proceedingChapter

Glastonbury: managing the mystification of festivity

Flinn, J. & Frew, M. 14 Jan 2013 In : Leisure Studies. 33, 4, p. 418-433 16 p.

Research output: Contribution to journalArticle


The Guardian Education Award

Matthew Frew (Recipient), Theofilos Tzanidis (Recipient) & Alan Murray (Recipient), 15 May 2018

Prize: National/international honour

program offering

The Pioneer Awards 2018- Finalist Digital innovation of the Year

Matthew Frew (Recipient), Theofilos Tzanidis (Recipient) & Alan Murray (Recipient), 7 Sep 2018

Prize: National/international honour

program offering

Activities 2015 2018

Scotland China Education Network

Tzanidis, T. (Visiting researcher), Frew, M. (Visiting researcher)
30 Jan 2018

Activity: Visiting an external academic institution

YMCA -Youth Educational Board Singapore

Frew, M. (Visiting researcher), Tzanidis, T. (Visiting researcher)
5 May 201818 May 2018

Activity: Visiting an external academic institution

Imperial College of Business Studies

Frew, M. (Visiting researcher), Tzanidis, T. (Visiting researcher), Kirstin Ledger (Visiting lecturer)
10 Feb 201818 Feb 2018

Activity: Visiting an external academic institution

Balmaha (Oak Tree Inn) -VR Business Case Study

Frew, M. (Consultant), Tzanidis, T. (Consultant), Livingstone, R. (Consultant), Tarbert, H. (Consultant), Murray, A. (Consultant), Kirstin Ledger (Consultant)
8 Aug 2017 → …

Activity: Consultancy

The launch of UWS Business School Enterprise Zone

Frew, M. (Organiser), Veronica Scuotto (Organiser), Murray, A. (Organiser), Tzanidis, T. (Organiser)
19 Jan 201720 Jan 2017

Activity: Participation in workshop, seminar, course


deliberative democracy
social reality
media trust
social media