Masood is a Lecturer in Tourism and Events Management at School of Business and Creative Industries, University of the West of Scotland (UK). He specialises in policy, planning, and marketing aspects of tourism studies. He has published widely in highly regarded tourism journals and is the author of several works focusing on tourism policy, planning and development. He is currently supervising a number of PhD/DBA research projects at UWS. Masood is a Fellow of the Higher Education Academy and a Fellow of the British Institute of Persian Studies. He has over a decade of work experience in the hospitality and tourism industry and has worked for companies such as Gleneagles, Hilton and the G1 Group.

• Iranian Tourism
• Tourism Policy & Planning
• Destination Marketing/Branding
• Cultural/Heritage Tourism
• Tourism and Media
• Foucauldian Discourse Analysis
• Tourism and Orientalism
• Tourism and Politics

Masood is currently working on two collaborative research project focusing on

1.  Sustainable Development of Small Heritage Sites
2. Achieving UN Sustainable Development Goals through community support for sustainable tourism development of small heritage sites

International Tourism Organisations: Public/Private specialing in heritage tourism, tourism marketing, destination branding, destination development.

I am interested in collaborating with Destination Tourism Organisations as well as other public and private sector organisation enagged in tourism policy, planning and development.

I am also interested in collaborative research projects with colleagues from other national and international institutions working on similar research areas. 

In addition to my research activities, I have experience of developing and delivering Continuing Professional Development (CPD) and Recognised Teacher of the University (RTU) training.