Masood Khodadadi

Dr, PhD, MSc, PgCert (Teaching & Learning), BA

Accepting PhD Students

Willing to speak to media


Research activity per year

Personal profile

Area of academic expertise - outline

Masood is a Lecturer in Tourism and Events Management at School of Business and Creative Industries, University of the West of Scotland (UK). He specialises in policy, planning, and marketing aspects of tourism studies. He has published widely in highly regarded tourism journals and is the author of several works focusing on tourism policy, planning and development. Masood is currently the Associate Editor of the Ecotourism Section of the Journal of Frontiers in Sustinable Tourism.

Masood is the Associate Lead (Output) for UWS’s UoA24 REF 2028 submission. In this role, Masood supports the UOA Lead with the design and management of the peer-review process within the UOA and leads on coordinating the selection and preparation of research outputs. He contributes to helping staff succeed and develop research outputs and support the open access agenda at UWS

Masood is a Fellow of the Higher Education Academy and a Fellow of the British Institute of Persian Studies. He has over a decade of work experience in the hospitality and tourism industry and has worked for companies such as Gleneagles, Hilton and the G1 Group.

Area of academic expertise - outline

  • Iranian Tourism
  • Tourism Policy & Planning
  • Destination Marketing/Branding
  • Cultural/Heritage Tourism
  • Tourism and Media
  • Foucauldian Discourse Analysis
  • Tourism and Orientalism
  • Tourism and Politics

Current research activities

Masood is currently working on two collaborative research project focusing on

  1.  Sustainable Development of Small Heritage Sites
  2. Achieving UN Sustainable Development Goals through community support for sustainable tourism development of small heritage sites

Target collaborative organisations

International Tourism Organisations: Public/Private specialing in heritage tourism, tourism marketing, destination branding, destination development.


Target collaborative organisations

I am interested in collaborating with Destination Tourism Organisations as well as other public and private sector organisation enagged in tourism policy, planning and development.

I am also interested in collaborative research projects with colleagues from other national and international institutions working on similar research areas. 


Other areas of expertise available for knowledge exchange

In addition to my research activities, I have experience of developing and delivering Continuing Professional Development (CPD) and Recognised Teacher of the University (RTU) training.

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 1 - No Poverty
  • SDG 8 - Decent Work and Economic Growth
  • SDG 10 - Reduced Inequalities
  • SDG 11 - Sustainable Cities and Communities
  • SDG 12 - Responsible Consumption and Production
  • SDG 16 - Peace, Justice and Strong Institutions

External positions

Fellow, British Institute of Persian Studies

External Examiner , Leeds Beckett University

Editorial Board Member, Tourism Management Perspectives

External Examiner , University of Brighton


Dive into the research topics where Masood Khodadadi is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years

Recent external collaboration on country/territory level. Dive into details by clicking on the dots or