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Fingerprint Dive into the research topics where Maria Zoitsa Chroni is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

  • 1 Similar Profiles
Greece Business & Economics
Social media Business & Economics
Business to business Business & Economics
Social media marketing Business & Economics
Telecom Business & Economics
Multinational corporations Business & Economics
Medium-sized enterprises Business & Economics
Marketing tools Business & Economics

Research Output 2018 2019

  • 2 Conference contribution

Determinants of social media marketing adoption in a major telecom multinational corporation in Greece: an internal and external perspective

Chroni, Z. M. & Balaraman, P., 2 Jul 2019, Academy of Marketing Conference: 'When You Tire of Marketing You Tire of Life': 52nd Annual Conference Proceedings, 2 - 4 July 2019. Academy of Marketing, p. 61-62 2 p. 233

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Social media marketing
Multinational corporations
Social media

Adoption and use of social media by business-to-business SMEs in Greece

Chroni, M. Z. & Balaraman, P., 4 Sep 2018, British Academy of Management Annual Conference 2018 : Driving Productivity in Uncertain and Challenging Times. British Academy of Management, p. 1-9 9 p. 818

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Open Access
Business to business
Social media
Medium-sized enterprises
Marketing theory