Accepting PhD Students

PhD projects

Dr. Majd is happy to supervise projects that look to advance the marketing and retailing literature in the following areas:

1 - Role of digital technologies in re-shaping customer journeys and experiences across retail agglomerations (such as town centers, shopping malls, high street).

2 - Sustainability in marketing channels and its implications on customers' behavioral intentions.

* Dr. Majd is also open to supervise interesting projects in different contexts.

Willing to speak to media


Research activity per year

Personal profile


Academic experience: Dr. Majd has completed his PhD in Marketing and Retailing with focus on omnichannel customer experience from Loughborough University, UK. He was awarded a full studentship to complete his PhD. Prior to joining UWS, Dr. Majd has worked as an Assistant Professor in Digital Marketing at Princess Sumaya University for Technology, Jordan. Likewise, he worked as a University Teacher at Loughborough University, UK. Between September 2021 and March 2022, Dr. Majd served as Head of Department of E-Markteting and Social Media at PSUT before joining UWS.

Industry experience: Dr. Majd worked as a junior engineer and operations manager for two companies prior to starting the PhD programme. Later, Dr. Majd was involved in several collaborative projects with various companies such as Cisco and Diamonds Private Free Zone. Over the past two years, Dr. Majd served as an external consultant (Digital Marketing and Retailing) for various companies in Jordan. 

Qualifications: Dr. Majd holds a PhD in Digital Marketing and Retailing, a Master of Science in Entrepreneurship and Innovation Management with focus on innovation and family firms, and a Bachelor of Engineering (Engineering Management) Loughborough University, UK.

Professional qualifications, Dr. Majd is a fellow of the UK Higher Education (FHEA) and a Green Belt Lean Six Sigma. He is also a certified Omnichannel marketing advisor accredited by MediaMath. Memberships: Majd is an Incorporated Engineer and a member of Jordanian Engineers Association. 

Area of academic expertise - outline

Dr. Majd is a published scholar with extensive knowledge in omnichannel marketing and retailing. His research has been published in impactful marketing journals. Dr. Majd research covers different areas of consumer and B2B marketing with focus on topics including customer experience, customer journey, eWOM, luxury retailing, and sustainable marketing. 

Besides his research expertise, Dr. Majd has extensive teaching experience of marketing and retailing modules including digital marketing strategy, international marketing, branding, retailing, and sales management. He has taught in different institutaitons in the UK and overseas. Given his teaching experience, Dr. Majd has been recognised as a fellow of the UK higher education. 

Current research activities

Dr. Majd is currently invovled in exciting reserach projects with world-leading scholars in the following areas: 

1 - Sustainability orientation effect on marketing channels' members. 

2 - Role of Technology in luxury branding. 

3 - Customer Experience across multiple channels. 

Other areas of expertise available for knowledge exchange

Due to his research interests and qualifactions, Dr. Majd has expertise in the following areas: 

1 - Entrepreneurial marketing

2 - Diffusion of Innovation 

3 - New product development 

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 4 - Quality Education
  • SDG 9 - Industry, Innovation, and Infrastructure
  • SDG 11 - Sustainable Cities and Communities
  • SDG 12 - Responsible Consumption and Production

External positions

Head of Department - E-Marketing and Social Media, Princess Sumaya University for Technology

15 Sept 20211 Mar 2022

Assistant Professor in Digital Marketing, Princess Sumaya University for Technology

15 Sept 202030 Jun 2022

University Teacher, Loughborough University

Apr 2017Jul 2020


Dive into the research topics where Majd AbedRabbo is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years

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