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Dive into the research topics where Lakhbir Singh is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Set fire to the rain: can empathetic crisis communication help when CSR signalling backfires?
Muravsky, D. & Singh, L., 23 Jan 2026, (E-pub ahead of print) In: Journal of Strategic Marketing. 19 p., 2619513.Research output: Contribution to journal › Article › peer-review
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