Research output per year
Research output per year
Search results
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2023
Bridging the gap between academia and industry: a social media case study
Conlan, E., McGowan, K., Balaraman, P. & Fang, L., 2023, Proceedings of Academy of Marketing 2023 Annual Conference and Doctoral Colloquium: From Revolution to Revolutions, University of Birmingham. Kerrigan, F. (ed.). Academy of MarketingResearch output: Chapter in Book/Report/Conference proceeding › Conference contribution
Open AccessFile20 Downloads (Pure) -
2022
Exploring UK consumers attitudes towards fashion rental
McGowan, K., Conlan, E. & Moran, D., 5 Jul 2022, Academy of Marketing Conference 2022, Marketing: The Fabric of Life: Issues of Responsibility in The Fabric of Sustainable Consumption. Academy of MarketingResearch output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review
Open AccessFile86 Downloads (Pure) -
The role of B2B and B2C communications in enabling access based fashion business models
McGowan, K., Conlan, E. & Moran, D., 5 Jul 2022, Academy of Marketing Conference 2022, Marketing: The Fabric of Life: Consumer-Brand Power Dynamics and Collective Wellbeing. Academy of MarketingResearch output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review
Open AccessFile52 Downloads (Pure) -
2020
An approach to developing agile sustainable supply chains in the fashion industry
McGowan, K., Barlow, A. & Duncan, P., 2 Sept 2020, BAM 2020 Conference in the Cloud. British Academy of ManagementResearch output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review
Open AccessFile129 Downloads (Pure)