Research output per year
Research output per year
Search results
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2023
Bridging the gap between academia and industry: a social media case study
Conlan, E., McGowan, K., Balaraman, P. & Fang, L., 2023, Proceedings of Academy of Marketing 2023 Annual Conference and Doctoral Colloquium: From Revolution to Revolutions, University of Birmingham. Kerrigan, F. (ed.). Academy of MarketingResearch output: Chapter in Book/Report/Conference proceeding › Conference contribution
Open AccessFile20 Downloads (Pure) -
Exploring the Current and Future Potential of Fashion Rental and Resale in the UK: A Case Study on ACS Clothing
McGowan, K. & Conlan, E., 18 May 2023, Pioneering New Perspectives in the Fashion Industry: Disruption, Diversity and Sustainable Innovation. Emerald Publishing LimitedResearch output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
Open AccessFile26 Downloads (Pure) -
mKTP: opportunities to integrate theoretical knowledge and practitioner skills in business and marketing education
Conlan, E., Guo, X., McGowan, K. & Balaraman, P., 6 Jul 2023. 2 p.Research output: Contribution to conference › Abstract
Open AccessFile5 Downloads (Pure) -
2022
B2B SME service quality management and measurement in practice: A Scottish Case Study of Waste Management Service and Training and Vocational Qualifications: Paper 325
Conlan, E., McGowan, K., Beattie, H., Hursthouse, A. & Johnston, J. B., 31 Aug 2022, p. 1-9. 9 p.Research output: Contribution to conference › Paper › peer-review
Open AccessFile19 Downloads (Pure) -
Exploring UK consumers attitudes towards fashion rental
McGowan, K., Conlan, E. & Moran, D., 5 Jul 2022, Academy of Marketing Conference 2022, Marketing: The Fabric of Life: Issues of Responsibility in The Fabric of Sustainable Consumption. Academy of MarketingResearch output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review
Open AccessFile85 Downloads (Pure) -
Post pandemic international market selection in practice: a UK SME case study approach
Conlan, E., McGowan, K., Johnston, J. B., Moran, D. & Ridout, S., 1 Sept 2022, p. 1. 8 p.Research output: Contribution to conference › Paper › peer-review
Open AccessFile64 Downloads (Pure) -
The role of B2B and B2C communications in enabling access based fashion business models
McGowan, K., Conlan, E. & Moran, D., 5 Jul 2022, Academy of Marketing Conference 2022, Marketing: The Fabric of Life: Consumer-Brand Power Dynamics and Collective Wellbeing. Academy of MarketingResearch output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review
Open AccessFile49 Downloads (Pure) -
2020
An approach to developing agile sustainable supply chains in the fashion industry
McGowan, K., Barlow, A. & Duncan, P., 2 Sept 2020, BAM 2020 Conference in the Cloud. British Academy of ManagementResearch output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review
Open AccessFile127 Downloads (Pure) -
2016
Achieving agility through integration and technology
McGowan, K., Williamson, E. & Barlow, A., 20 Mar 2016.Research output: Contribution to conference › Paper › peer-review