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Dive into the research topics where Karina McGowan is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
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Bridging the gap between academia and industry: a social media case study
Conlan, E., McGowan, K., Balaraman, P. & Fang, L., 2023, Proceedings of Academy of Marketing 2023 Annual Conference and Doctoral Colloquium: From Revolution to Revolutions, University of Birmingham. Kerrigan, F. (ed.). Academy of MarketingResearch output: Chapter in Book/Report/Conference proceeding › Conference contribution
Open AccessFile48 Downloads (Pure) -
Exploring the Current and Future Potential of Fashion Rental and Resale in the UK: A Case Study on ACS Clothing
McGowan, K. & Conlan, E., 18 May 2023, Pioneering New Perspectives in the Fashion Industry: Disruption, Diversity and Sustainable Innovation. Emerald Publishing LimitedResearch output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
Open AccessFile106 Downloads (Pure) -
mKTP: opportunities to integrate theoretical knowledge and practitioner skills in business and marketing education
Conlan, E., Guo, X., McGowan, K. & Balaraman, P., 6 Jul 2023. 2 p.Research output: Contribution to conference › Abstract
Open AccessFile27 Downloads (Pure) -
B2B SME service quality management and measurement in practice: A Scottish Case Study of Waste Management Service and Training and Vocational Qualifications: Paper 325
Conlan, E., McGowan, K., Beattie, H., Hursthouse, A. & Johnston, J. B., 31 Aug 2022, p. 1-9. 9 p.Research output: Contribution to conference › Paper › peer-review
Open AccessFile52 Downloads (Pure) -
Exploring UK consumers attitudes towards fashion rental
McGowan, K., Conlan, E. & Moran, D., 5 Jul 2022, Academy of Marketing Conference 2022, Marketing: The Fabric of Life: Issues of Responsibility in The Fabric of Sustainable Consumption. Academy of MarketingResearch output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review
Open AccessFile175 Downloads (Pure)